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~subject:"Markenführung"
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Search: subject:"DIMENSIONS"
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Markenführung
Consumer behaviour
136
Konsumentenverhalten
136
National culture
129
Nationalkultur
127
Cultural identity
117
Kulturelle Identität
117
cultural dimensions
94
Service quality
85
Culture
82
Dienstleistungsqualität
82
dimensions
79
Cultural dimensions
78
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76
Corporate culture
75
Kultur
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74
Welt
69
World
67
Cross-cultural management
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Interkulturelles Management
60
India
52
Beziehungsmarketing
51
Relationship marketing
51
Indien
48
Innovation
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43
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41
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Nachhaltige Entwicklung
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Brand image
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Corporate Social Responsibility
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Corporate social responsibility
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Markenimage
39
Brand management
36
Firm performance
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Quality management
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Qualitätsmanagement
36
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Alefpour Tarakameh, Maryam
1
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Bang Nguyen Viet
1
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1
Bjerke, Rune
1
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1
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1
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1
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1
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1
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1
Cuesta Valiño, Pedro
1
Datuashvili, Davit
1
Dhiman, Praveen
1
Dixit, Saumya
1
Diţoiu, Mihail-Cristian
1
Eisend, Martin
1
Ersoy, Ayse Begum
1
Esmaeilpour, Majid
1
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1
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1
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1
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1
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1
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1
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1
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1
Hussain, Shahzeb
1
Ind, Nicholas
1
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Corporate reputation review
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of retailing and consumer services
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Central European business review : CEBR
1
Economic research
1
Emerging Markets Journal : EMAJ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
European research studies
1
Financial ecosystem and strategy in the digital era : global approaches and new opportunities
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of sports marketing & sponsorship
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of advances in management research : JAMR
1
Journal of euromarketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of hospitality and tourism insights
1
Journal of innovation & knowledge : JIK
1
Journal of international marketing
1
Journal of marketing for higher education
1
Management decision
1
Marketing letters : a journal of research in marketing
1
Middle East journal of management : MEJM
1
Services marketing quarterly
1
The TQM journal : the international review of organizational improvement
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Theoretical and applied economics : GAER review
1
Tourism and hospitality research : THR
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
36
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1
The effect of cross-cultural
dimensions
on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
2
The influence of brand trust on consumer loyalty
Rudzewicz, Adam
;
Strychalska-Rudzewicz, Anna
- In:
European research studies
24
(
2021
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012666287
Saved in:
3
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
4
Brand equity : a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
5
A conceptual framework for identifying key employee branding
dimensions
: a study of hospitality industry
Dhiman, Praveen
;
Arora, Sangeeta
- In:
Journal of innovation & knowledge : JIK
5
(
2020
)
3
,
pp. 200-209
employee branding
dimensions
in the context of the Indian hospitality industry that has been overlooked by the previous …
Persistent link: https://www.econbiz.de/10012239052
Saved in:
6
Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
Saved in:
7
Brand identity and culture interaction in the Indian context : a grounded approach
Sharma, Arbuda
;
Patro, Sanjay
;
Chaudhry, Harish
- In:
Journal of advances in management research : JAMR
19
(
2022
)
1
,
pp. 31-54
Persistent link: https://www.econbiz.de/10012797815
Saved in:
8
The effect of brand heritage in tourists' intention to revisit
Mohammed, Iddrisu
;
Mahmoud, Mahmoud Abdulai
;
Hinson, Robert
- In:
Journal of hospitality and tourism insights
5
(
2022
)
5
,
pp. 886-904
Persistent link: https://www.econbiz.de/10013483067
Saved in:
9
Understanding role of fonts in linking brand identity to brand perception
Singla, Vikas
;
Sharma, Nidhi
- In:
Corporate reputation review
25
(
2022
)
4
,
pp. 272-286
Persistent link: https://www.econbiz.de/10013463271
Saved in:
10
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
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