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~subject:"Markenführung"
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Markenführung
Hypermarket
101
SB-Warenhaus
101
Einzelhandel
48
Retail trade
44
Consumer behaviour
28
Konsumentenverhalten
28
France
14
Frankreich
14
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Customer satisfaction
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Service quality
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Dienstleistungsqualität
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Warenhaus
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6
Discounters
6
Handelsmarke
6
Store brand
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Theorie
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Theory
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Wal-Mart Stores
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Beziehungsmarketing
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Brand management
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Food retailing
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Lebensmitteleinzelhandel
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Relationship marketing
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Spain
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Spanien
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Wohlfahrtsanalyse
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Abu Bakar Sade
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Aurier, Philippe
1
Chavas, Jean-Paul
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Cleary, Rebecca
1
Cuesta Valiño, Pedro
1
Gutiérrez Rodríguez, Pablo
1
Hasliza Hassan
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Ho, Ching-wei
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Lanauze, Gilles Séré de
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Muhammad Sabbir Rahman
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Vázquez Burguete, José Luis
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Economic research
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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International journal of retail & distribution management
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International journal of services and operations management
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Journal of food products marketing
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ECONIS (ZBW)
5
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1
Strategic supermarket pricing of private labels and manufacturer brands
Cleary, Rebecca
;
Chavas, Jean-Paul
- In:
Empirical economics : a quarterly journal of the …
62
(
2022
)
6
,
pp. 2921-2950
Persistent link: https://www.econbiz.de/10013197469
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2
Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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3
The effects of corporate social responsibility on customer-based brand equity : Spanish hypermarket case
Gutiérrez Rodríguez, Pablo
;
Cuesta Valiño, Pedro
; …
- In:
Economic research
30
(
2017
)
1,1
,
pp. 290-301
Persistent link: https://www.econbiz.de/10012223810
Saved in:
4
Impacts of in-store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Aurier, Philippe
;
Lanauze, Gilles Séré de
- In:
International journal of retail & distribution management
39
(
2011
)
11
,
pp. 810-835
Persistent link: https://www.econbiz.de/10009407694
Saved in:
5
Taiwanese retailing : market analysis and retail branding model application
Ho, Ching-wei
- In:
Journal of food products marketing
14
(
2008
)
2
,
pp. 75-98
Persistent link: https://www.econbiz.de/10003773214
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