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~subject:"Markenführung"
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Markenführung
Gratitude
93
Consumer behaviour
62
Konsumentenverhalten
62
gratitude
55
Relationship marketing
50
Beziehungsmarketing
46
Emotion
42
Arbeitszufriedenheit
24
Job satisfaction
24
Customer satisfaction
19
Kundenzufriedenheit
19
Social exchange theory
19
Arbeitsverhalten
18
Austauschtheorie
18
Work behaviour
18
Personality psychology
16
Persönlichkeitspsychologie
16
Fundraising
13
Leadership
13
Confidence
12
Dienstleistungsqualität
12
Personalführung
12
Satisfaction
12
Service quality
12
Vertrauen
12
Corporate social responsibility
11
Altruism
10
Altruismus
10
Brand management
10
Corporate Social Responsibility
10
Führungsstil
10
Leadership style
10
Pride
10
Experiment
9
Lieferantenmanagement
9
Supplier relationship management
9
reciprocity
9
Customer gratitude
8
Emotions
8
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English
10
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Pires, Guilherme D.
2
Prapatsorn Suetrong
2
Andrews, Lynda
1
Ball, Joan
1
Barnes, Donald C.
1
Bhattacharya, Subhajit
1
Bock, Dora
1
Chen, Tom
1
Chopra, Anjali
1
Dalal, Arunava
1
Françoise, Simon
1
Jacob, Isaac
1
Khanna, Monica
1
La Macchia, Stephen
1
Maity, Moutusy
1
McCullough, Heath
1
Mittal, Saurabh
1
Simon, Françoise
1
Stankovic, Michelle
1
Sung, Billy
1
Thomas, Veronica
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European journal of marketing
1
European journal of marketing : EJM
1
Global business & economics review
1
International journal of advertising : the review of marketing communications
1
International journal of economics and business research : IJEBR
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service theory and practice : JSTP
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ECONIS (ZBW)
10
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1
Promoting brand
gratitude
through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Agency appraisal of emotions and brand trust
Sung, Billy
;
La Macchia, Stephen
;
Stankovic, Michelle
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2486-2512
Persistent link: https://www.econbiz.de/10014448557
Saved in:
3
Examining consumer reactions to sincere brands'
gratitude
expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
4
Is relationship marketing investments-customer
gratitude
-customer loyalty linkage influenced by contextual and individual moderators? : an emerging economy perspective
Mittal, Saurabh
;
Maity, Moutusy
- In:
Journal of Indian business research
14
(
2022
)
4
,
pp. 492-519
Persistent link: https://www.econbiz.de/10013537571
Saved in:
5
Brand liking and consumer
gratitude
effects on consumer-brand love relationships and repurchase intention
Prapatsorn Suetrong
;
Pires, Guilherme D.
- In:
International journal of economics and business …
21
(
2021
)
4
,
pp. 458-480
Persistent link: https://www.econbiz.de/10012597873
Saved in:
6
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
Saved in:
7
Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products
Prapatsorn Suetrong
;
Pires, Guilherme D.
;
Chen, Tom
- In:
Global business & economics review
20
(
2018
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10011953722
Saved in:
8
Delight and the grateful customer : beyond joy and surprise
Ball, Joan
;
Barnes, Donald C.
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
1
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011603069
Saved in:
9
Relationship norms and media gratification in relational brand communication
Simon, Françoise
- In:
Journal of business research : JBR
79
(
2017
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
Saved in:
10
A relational approach to direct mail consumption : the perspective of engagement regimes
Françoise, Simon
;
Andrews, Lynda
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1527-1562
Persistent link: https://www.econbiz.de/10011409448
Saved in:
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