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~subject:"Markenführung"
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Markenführung
Cognition
52
Kognition
52
Consumer behaviour
45
Konsumentenverhalten
45
need for cognition
34
Need for cognition
31
Advertising effects
27
Werbewirkung
27
Brand image
18
Markenimage
18
Brand management
13
Internet marketing
10
Online-Marketing
10
Advertising
8
Werbung
8
Emotion
7
Need for Cognition
7
Product Placement
7
Product placement
7
Viral marketing
6
Virales Marketing
6
Credibility
5
Decision
5
Entscheidung
5
Experiment
5
Glaubwürdigkeit
4
Information behaviour
4
Informationsverhalten
4
brand attitude
4
Brand
3
Computerspiel
3
Designation of origin
3
Herkunftsbezeichnung
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
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Processing fluency
3
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Undetermined
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English
13
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Avramova, Yana R.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Vashisht, Devika
2
Bergkvist, Lars
1
Chan, Fanny Fong Yee
1
Cheng, Yimin
1
Chu, Kyounghee
1
Dunn, Lea
1
Eisend, Martin
1
Kim, Ji Yoon
1
Kristofferson, Kirk
1
Laroche, Michel
1
Lee, Do-Hee
1
Li, Fangxuan
1
Lowe, Ben
1
Ma, Jianan
1
Orazi, Davide Christian
1
Peterson, Jeff
1
Petrovici, Dan
1
Ryu, Sann
1
Sambath, Alice
1
Sierra, Jeremy J.
1
Sreejesh, S.
1
Taute, Harry A.
1
Vargas, Patrick
1
Zhang, Chun
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International journal of advertising : the quarterly review of marketing communications
2
Journal of the Academy of Marketing Science
2
European journal of marketing
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Management research review
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Marketing intelligence & planning
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The journal of brand management : an international journal
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ECONIS (ZBW)
13
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1
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10
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13
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1
Coincidental brand origins influence persuasion based on
need
for
cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
4
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
5
Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Ryu, Sann
;
Vargas, Patrick
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012653590
Saved in:
6
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
7
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of
need
for
cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
8
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
9
How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika
- In:
Management research review
40
(
2017
)
4
,
pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
Saved in:
10
Brand placement in text : the short- and long-term effects of placement modality and
need
for
cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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