//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PLS-regression"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Partial least squares
816
Partielle kleinste Quadrate
816
Strukturgleichungsmodell
338
Structural equation model
336
Kleinste-Quadrate-Methode
188
Least squares method
188
Estimation theory
98
Schätztheorie
98
partial least squares
95
Consumer behaviour
88
Konsumentenverhalten
88
Theory
81
Theorie
80
Unternehmenserfolg
60
Firm performance
59
Beziehungsmarketing
56
Innovation
56
Customer satisfaction
55
Kundenzufriedenheit
55
Relationship marketing
55
PLS
53
Deutschland
48
Germany
48
PLS-SEM
45
Lieferkette
44
Supply chain
44
Erfolgsfaktor
41
Forecasting model
39
Prognoseverfahren
39
Qualitätsmanagement
38
Innovation management
37
Innovationsmanagement
37
Quality management
37
Innovation adoption
36
Innovationsakzeptanz
36
KMU
36
SME
36
Success factor
36
Brand management
33
more ...
less ...
Online availability
All
Undetermined
18
Free
2
Type of publication
All
Article
29
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Hochschulschrift
4
Thesis
4
Aufsatz im Buch
2
Book section
2
Collection of articles written by one author
1
Graue Literatur
1
Non-commercial literature
1
Sammlung
1
more ...
less ...
Language
All
English
30
German
3
Author
All
Fazli-Salehi, Reza
2
Haverila, Kai
2
Haverila, Matti
2
Huang, Chao-Chin
2
Madadi, Rozbeh
2
McLaughlin, Caitlin
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abu Bakar bin Abdul Hamid
1
Ahasanul Haque
1
Ahearne, Michael
1
Amlus, Mohammad Harith
1
Arasu Balasubramaniam, Senthil
1
Arora, Mehak
1
Barajas-Portas, Karla
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Cervera-Taulet, Amparo
1
Charlton, Nathalie
1
Chekalina, Tatiana
1
Chopdar, Prasanta Kr
1
Costa, Renato J. Lopes da
1
Dias, Álvaro Lopes
1
Dwivedi, Abhishek
1
Fang, Shih Chieh
1
Fonseca, Joana Sofia da
1
Fuchs, Matthias
1
Gonçalves, Rui
1
Grappi, Silvia
1
Hamidizadeh, Mohammad Reza
1
Hankinson, Graham
1
Huang, Shyh-Ming
1
Ishraq Jerin
1
Jensen, Morten Bach
1
Johnson, Lester W.
1
Junaedi, Sheellyana
1
Karimi Alavije, Mohammad Reza
1
Karjaluoto, Heikki
1
Klastrup, Kim
1
Lam, Son K.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Central European business review : CEBR
1
Cogent business & management
1
Corporate reputation review
1
Entrepreneurship in international marketing
1
European business review
1
Gadjah Mada international journal of business
1
Hamburger Schriften zur Marketingforschung
1
Handbook of partial least squares : concepts, methods and applications
1
International journal of business competition and growth : IJBCG
1
International journal of business environment : IJBE
1
International journal of business excellence
1
International journal of internet marketing and advertising : IJIMA
1
International journal of quality and innovation : IJQI
1
Journal of consumer marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Management decision : MD
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
33
Showing
1
-
10
of
33
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
4
Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
Saved in:
5
Loyalty towards telco service providers : the fundamental role of consumer brand engagement
Say Keat Ooi
;
Yeap, Jasmine A. L.
;
Low, Zoann
- In:
European business review
34
(
2022
)
1
,
pp. 85-102
Persistent link: https://www.econbiz.de/10013164648
Saved in:
6
Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir
;
Ishraq Jerin
;
Abu Bakar bin Abdul …
- In:
International journal of quality and innovation : IJQI
6
(
2022
)
2
,
pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
Saved in:
7
Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
39
(
2022
)
4
,
pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
Saved in:
8
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
Saved in:
9
Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust
Maduretno, Raden Bernard Eka Hutomo Putra
;
Junaedi, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10014302584
Saved in:
10
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->