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Kohli, Chiranjeev
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Thomas, Sunil
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Granitz, Neil
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Kapoor, Anuj
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Kohli, Chiranjeev S.
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ECONIS (ZBW)
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1
Death bells? : branding in the age of smartphones and AI
Kohli, Chiranjeev
;
Ebrahimi, Mahdi
;
Granitz, Neil
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 399-405
Persistent link: https://www.econbiz.de/10014468414
Saved in:
2
Will social media kill branding?
Kohli, Chiranjeev
;
Suri, Rajneesh
;
Kapoor, Anuj
- In:
Business horizons
58
(
2015
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10010476152
Saved in:
3
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
4
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
5
Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil
;
Kohli, Chiranjeev S.
- In:
Business horizons
54
(
2011
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
Saved in:
6
Brand equitiy : leveraging brands in international markets
Broyles, S. Allen
;
Thomas, Sunil
;
Kohli, Chiranjeev
; …
-
2011
Persistent link: https://www.econbiz.de/10009232316
Saved in:
7
A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil
;
Kohli, Chiranjeev
- In:
Business horizons
52
(
2009
)
4
,
pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
Saved in:
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