//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Self-brand connection"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Consumer behaviour
61
Konsumentenverhalten
61
Brand management
48
Markenführung
48
Self-brand connection
40
Brand image
37
Brand
29
Markenartikel
29
self-brand connection
24
Beziehungsmarketing
22
Relationship marketing
22
Personality psychology
13
Persönlichkeitspsychologie
13
Luxury goods
10
Luxusgüter
10
Social Web
10
Social web
10
Advertising effects
6
Brand loyalty
6
Markentreue
6
Viral marketing
6
Virales Marketing
6
Werbewirkung
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer integration
5
Dienstleistungsqualität
5
Kundenintegration
5
Service quality
5
Social media
5
Brand attitude
4
Celebrity endorsement
4
Celebrity-Werbung
4
Credibility
4
Customer satisfaction
4
Emotion
4
Glaubwürdigkeit
4
Kundenzufriedenheit
4
Luxury
4
more ...
less ...
Online availability
All
Undetermined
33
Free
2
Type of publication
All
Article
36
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
37
Author
All
Dwivedi, Abhishek
2
Fazli-Salehi, Reza
2
Fitzsimons, Gavan J.
2
Gaustad, Tarje
2
Johnson, Lester W.
2
Madadi, Rozbeh
2
McDonald, Robert E.
2
Samuelsen, Bendik M.
2
Torres, Ivonne M.
2
Warlop, Luk
2
Zúñiga, Miguel Ángel
2
Anh Tran Tram Truong
1
Baugh, Lee A.
1
Brady, Michael K.
1
Brandstätter, Marion
1
Burnasheva, Regina
1
Cakici, N. Meltem
1
Carnevale, Marina
1
Carvalho, Sergio W.
1
Chen, Ming
1
Cowan, Kirsten
1
Dagogo-Jack, Sokiente W.
1
DelVecchio, Devon
1
Dorner, Florian
1
Eelen, Jiska
1
Forehand, Mark R.
1
Foscht, Thomas
1
Giebelhausen, Michael D.
1
Gürhan-Canli, Zeynep
1
Hammerl, Manfred
1
Hampson, Daniel P.
1
Hofstetter, Reto
1
Huan, Tzung-cheng
1
Huang, Feifei
1
Huang, Wanling
1
John, Leslie K.
1
Jones, William J.
1
Juntunen, Jouni
1
Kachersky, Luke
1
Khalifa, Dina
1
more ...
less ...
Published in...
All
The journal of product & brand management
5
The journal of brand management : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of international consumer marketing
2
Psychology & marketing
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International marketing review
1
Inventi impact: retailing & consumer services
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
Public relations for social responsibility : affirming DEI commitment with action
1
The journal of business & industrial marketing
1
Working papers / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of
self-brand
connection
on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
Building consumer-brand relationships in the channel-mix era : the role of
self-brand
connection
and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav
;
Cakici, N. Meltem
;
Khalifa, Dina
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 290-312
Persistent link: https://www.econbiz.de/10014466302
Saved in:
5
From easy to known : how fluent brand processing fosters
self-brand
connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
6
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
7
The influence of interpersonal relationships on brand-related behaviors for gifted brands
Carnevale, Marina
;
Kachersky, Luke
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 346-362
Persistent link: https://www.econbiz.de/10014289843
Saved in:
8
From sweetheart to scapegoat : brand selfie-taking shapes consumer behavior
Hofstetter, Reto
;
Kunath, Gabriela
;
John, Leslie K.
-
2020
-
February 2020 version
Persistent link: https://www.econbiz.de/10012177804
Saved in:
9
The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Mehdikhani, Rasoul
;
Valmohammadi, Changiz
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012798413
Saved in:
10
The impact of interpersonal traits (extraversion and agreeableness) on consumers'
self-brand
connection
and communal-brand connection with anthropomorphized brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 13-34
Persistent link: https://www.econbiz.de/10013170470
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->