Gohar, Nada A.; Magdi, Dina M.; Abdullah, Areej A.; … - In: Future Business Journal 9 (2023) 1, pp. 1-13
This research provides value to marketing researchers and professionals in regard to what triggers customers to purchase compulsively by studying the impact of materialism and self-congruence on the obsessive-compulsive buying behaviour (OCBB) of apparel by university students and the mediating...