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~subject:"Markentransfer"
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Markentransfer
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Martínez, Eva
2
Buil, Isabel
1
De Chernatony, Leslie
1
Iversen, Nina M.
1
Martinez, Eva
1
Pina, Jose M.
1
Pina, José M.
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European journal of marketing : EJM
1
Journal of euromarketing
1
Journal of marketing management : MM
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ECONIS (ZBW)
3
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1
Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.
;
Iversen, Nina M.
;
Martinez, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
Saved in:
2
Consumer responses to brand extensions: a comprehensive model
Martínez, Eva
;
Pina, José M.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
Saved in:
3
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
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