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~subject:"Market research"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Dialogmarketing"
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Fundamentals of marketing research ; Vol. 3
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2
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
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Direct store delivery : concepts, applications and instruments
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Handbuch der Marktforschung
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Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
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Modelling value ; Vol. 2
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1
Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia
;
Donkor, Paul Owusu
- In:
Digital innovations, business and society in Africa : …
,
(pp. 165-190)
.
2022
Persistent link: https://www.econbiz.de/10012821149
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2
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
Saved in:
3
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
Saved in:
4
Using DSD for prime market research
Preddy, Neil
;
Rigney, Wayne
;
Gogos, Paris
- In:
Direct store delivery : concepts, applications and …
,
(pp. 57-78)
.
2009
Persistent link: https://www.econbiz.de/10003822642
Saved in:
5
Direct mail panels in der Anwendung : wissenschaftliche Basis und praktische Umsetzung
Dahlhoff, Hans-Dieter
-
2009
Persistent link: https://www.econbiz.de/10003904681
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6
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
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7
Competitor analysis: assessing competitive formats and advantages
Foley, Linda M.
- In:
Direct marketing in action : cutting-edge strategies …
,
(pp. 37-46)
.
2007
Persistent link: https://www.econbiz.de/10003443949
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8
The effect of introductions on telephone survey participation rates
Brennan, Mike
;
Benson, Susan
;
Kearns, Zane
-
2007
Persistent link: https://www.econbiz.de/10003540400
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9
Riding the wave : response rates and the effects of time intervals between successive mail survey follow-up efforts
Claycomb, Cindy
;
Porter, Stephen S.
;
Martin, Charles L.
-
2007
Persistent link: https://www.econbiz.de/10003540411
Saved in:
10
Die Werbebeobachtung in Österreich
Fessel, Klaus
- In:
Handbuch der Marktforschung
,
(pp. 74-78)
.
2007
Persistent link: https://www.econbiz.de/10003536385
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