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~subject:"Market research"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie"
~type_genre:"Book section"
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Search: subject_exact:"Ethnographie"
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Mobile ethnography : a customer experience research method for innovation
Bosio, Birgit
;
Rainer, Katharina
;
Stickdorn, Marc
- In:
Handbook of research methods for marketing management
,
(pp. 242-259)
.
2021
Persistent link: https://www.econbiz.de/10013171807
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2
Consumer ethnography
Churm, Ian
- In:
Alternative market research methods : market sensing
,
(pp. 122-148)
.
2017
Persistent link: https://www.econbiz.de/10011569749
Saved in:
3
Interpretive marketing research : using ethnography in strategic market development
Moisander, Johanna
;
Valtonen, Anu
- In:
Marketing management : a cultural perspective
,
(pp. 246-260)
.
2012
Persistent link: https://www.econbiz.de/10009507068
Saved in:
4
Ethnographie : auf den Spuren des täglichen Verhaltens
Mathews, Petra
;
Kaltenbach, Edeltraud
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 147-162)
.
2011
Persistent link: https://www.econbiz.de/10009232642
Saved in:
5
Netnography : finding the right balance between automated and manual research
Bartl, Michael
;
Ivanovic, Ivan
- In:
Web-Monitoring : Gewinnung und Analyse von Daten über …
,
(pp. 157-174)
.
2010
Persistent link: https://www.econbiz.de/10003938292
Saved in:
6
Ethnographie
Hitzler, Ronald
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 207-218)
.
2009
Persistent link: https://www.econbiz.de/10003827385
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7
Ethnographische Semantik : die Ordnung der Mitgliedschaftssymbole am Beispiel des Bergsports
Maeder, Christoph
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 681-696)
.
2009
Persistent link: https://www.econbiz.de/10003827434
Saved in:
8
The power of ethnography
Mariampolski, Hy
-
2009
Persistent link: https://www.econbiz.de/10003793905
Saved in:
9
Possibilities for ethnographic research : how to raise the validity of findings and to facilitate a better and deeper understanding of your products and customers
You, Ji-Seun
;
Kaltenbach, Edeltraud
- In:
Market research best practice : 30 visions for the …
,
(pp. 267-290)
.
2007
Persistent link: https://www.econbiz.de/10003551879
Saved in:
10
Ethnography and observational research
Mariampolski, Hy
- In:
Market research handbook
,
(pp. 435-445)
.
2007
Persistent link: https://www.econbiz.de/10003548783
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