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~subject:"Marketing"
~subject:"Marktsegmentierung"
~subject:"Niedrigeinkommen"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Target group"
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Marketing
Marktsegmentierung
Niedrigeinkommen
Target group
1,686
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1,684
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539
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539
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282
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282
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242
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217
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205
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205
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180
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180
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161
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152
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152
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142
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142
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125
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125
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109
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69
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69
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63
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Chikweche, Tendai
4
Gupta, Shruti
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Young consumers : insight and ideas for responsible marketers
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Harvard business review : HBR
6
Handbuch Zielgruppenmanagement
5
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
5
The journal of consumer marketing
5
Journal of strategic marketing
4
Journal of vacation marketing : an international journal
4
Marketing intelligence & planning
4
Tourism management : research, policies, practice
4
After sixty : marketing to baby boomers reaching their big transition years
3
International journal of consumer studies
3
International journal of market research
3
Jahrbuch Marketing ... : Trendthemen und Tendenzen
3
Journal of customer behaviour
3
Journal of international consumer marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing theory
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Services marketing quarterly
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Emerging Markets Journal : EMAJ
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of Islamic marketing : JIMA
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of food products marketing
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ECONIS (ZBW)
281
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281
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Use of autoencoder and one-hot encoding for customer segmentation
Smutek, Tomasz
;
Sikora, Janusz W.
;
Bogacki, Sylwester
; …
- In:
European research studies
27
(
2024
),
pp. 72-82
Persistent link: https://www.econbiz.de/10014543578
Saved in:
3
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
4
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
Saved in:
5
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
6
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
7
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
8
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
9
Are luxury travelers alike? : a qualitative means-end segmentation approach
Zhang, Elaine Yulan
;
McKercher, Bob
;
Tse, Tony S. M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 277-300
Persistent link: https://www.econbiz.de/10014633475
Saved in:
10
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
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