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~subject:"Marketing"
~subject:"Tourism marketing"
~subject:"Urlaubsverhalten"
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Search: subject_exact:"Teilmarkt"
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Marketing
Tourism marketing
Urlaubsverhalten
Marktsegmentierung
2,903
Market segmentation
2,900
Theory
688
Theorie
687
Consumer behaviour
627
Konsumentenverhalten
627
Marketing management
280
Marketingmanagement
280
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235
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231
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229
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226
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221
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218
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175
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175
market segmentation
150
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147
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147
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145
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131
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131
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131
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131
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124
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124
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118
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108
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107
Tourismus
107
Tourism
102
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101
Segmentation
101
Tourismusmarketing
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Kruger, Martinette
5
Dolnicar, Sara
4
Pepels, Werner
4
Saayman, Melville
4
Ammann, Paul
3
Eusébio, Celeste
3
Neuts, Bart
3
Nijkamp, Peter
3
Romão, João
3
Smith, Wayne W.
3
Tkaczynski, Aaron
3
Tsiotsou, Rodoula H.
3
Weaver, David B.
3
Araña, Jorge E.
2
Baumgarth, Carsten
2
Biran, Avital
2
Carneiro, Maria João
2
Correia, Antónia
2
Daniel, Ines
2
Ferrell, Odies C.
2
Hennessey, Sean
2
Huang, Rong
2
Kim, Seongseop
2
Kressmann, Frank
2
Laesser, Christian
2
Leeuwen, Eveline S. van
2
Leisch, Friedrich
2
León, Carmelo Javier
2
Litvin, Stephen W.
2
MacDonald, Roberta Marion
2
Medelnik, Norbert Georg
2
Moital, Miguel
2
Müller, Christoph
2
Nagl, Anna
2
Nahr-Ettl, Christina
2
Nicolau, Juan L.
2
Pesonen, Juho
2
Phau, Ian
2
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2
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1
Geographische Gesellschaft <Trier>
1
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Tourism management : research, policies, practice
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of travel and tourism marketing
12
Journal of vacation marketing : an international journal
12
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Tourism economics : the business and finance of tourism and recreation
7
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
4
Tourism management perspectives : TMP
4
Tourism review : the official journal of the AIEST
4
International journal of wine business research
3
Journal of hospitality marketing & management
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Strategic marketing in tourism services
3
Trends and Issues in Global Tourism 2008
3
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
2
Europäische Hochschulschriften / 5
2
International journal of contemporary hospitality management
2
International journal of event and festival management
2
International journal of hospitality management
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of wine business research : IJWBR
2
Journal of business research : JBR
2
Journal of economic behavior & organization : JEBO
2
Market : review for marketing theory and practice
2
Progress in tourism marketing
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
Service business
2
SpringerLink / Bücher
2
The service industries journal
2
A Princeton University Press e-book
1
A Ronald Press Publication
1
Advanced controlling : für Manager und Controller
1
Advances in hospitality and leisure
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Beck professionell
1
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
246
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246
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41
A psychographic segmentation of Kuwaiti travelers using self-organizing maps
Reisinger, Yvette
;
Mostafa, Mohamed M.
;
Hayes, John P.
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
1
,
pp. 87-92
Persistent link: https://www.econbiz.de/10012005749
Saved in:
42
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
43
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
44
Do tourists have different motivations for online travel purchasing? : a segmentation of the Russian market
Albayrak, Tahir
;
Dursun, Aslıhan
;
Ünal, Caner
- In:
Journal of vacation marketing
25
(
2019
)
4
,
pp. 432-443
Persistent link: https://www.econbiz.de/10012166087
Saved in:
45
Archetypische Konsumenten : Entwicklung, Anwendung und Evaluation einer die Schnittstelle zwischen Marketing und Design optimierenden Segmentierungsmethode am Beispiel des deutsche...
Schulte, Peter
-
2014
Persistent link: https://www.econbiz.de/10010442048
Saved in:
46
Segmenting foodies for a foodie destination
Kline, Carol
;
Lee, Seungwoo
;
Knollenberg, Whitney
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1234-1245
Persistent link: https://www.econbiz.de/10011942085
Saved in:
47
Understanding tourism loyalty : horizontal vs. destination loyalty
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 245-255
Persistent link: https://www.econbiz.de/10011775149
Saved in:
48
Study on the spillover effect of tourism flow based on the customer market segmentation : take the business travel market in Guangdong Province as an example
Liu, Yi
;
Lin, Jiaping
- In:
Modern economy
9
(
2018
)
5
,
pp. 1002-1008
Persistent link: https://www.econbiz.de/10011872421
Saved in:
49
Segmentation of potential film tourists by film nostalgia and preferred film tourism program
Kim, Seongseop
;
Kim, Sangkyun
- In:
Journal of travel and tourism marketing
35
(
2018
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10011886048
Saved in:
50
Wine tourism involvement : a segmentation of Chinese tourists
Gu, Qiushi
;
Zhang, Hanqin Qiu
;
King, Brian
;
Huang, Songshan
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 633-648
Persistent link: https://www.econbiz.de/10011918031
Saved in:
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