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~subject:"Marketing"
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Search: person:"Peterson, Robert A."
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Marketing
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Peterson, Robert A.
14
Kerin, Roger A.
10
Crittenden, Victoria Lynn
2
Brown, Steven P.
1
Chin, Wynne W.
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AMS review : official publication of the Academy of Marketing Science
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1
Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
Saved in:
2
Scientific progress in marketing
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
Saved in:
3
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
4
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
5
Strategic marketing problems : cases and comments
Kerin, Roger A.
(
contributor
); …
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728264
Saved in:
6
Structural equation modeling in marketing : some practical reminders
Chin, Wynne W.
;
Peterson, Robert A.
;
Brown, Steven P.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 287-298
Persistent link: https://www.econbiz.de/10003766158
Saved in:
7
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
Saved in:
8
Strategic marketing problems : cases and comments
Kerin, Roger A.
(
contributor
); …
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10004872099
Saved in:
9
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2004
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004444908
Saved in:
10
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2001
-
9. ed.
Persistent link: https://www.econbiz.de/10004747657
Saved in:
1
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