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~subject:"Marketing management"
~subject:"Portfolio-Management"
~subject:"USA"
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Cooper, Robert G.
14
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ECONIS (ZBW)
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Dynamic portfolio management for new product development : companies can use a value based scorecard, developed using proven, research-based criteria, to select and prioritize NPD...
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Research-technology management : RTM
66
(
2023
)
3
,
pp. 19-31
Persistent link: https://www.econbiz.de/10014289424
Saved in:
2
Marketing-Erfolgsfaktoren bei Innovationen : eine kritische Analyse der Studien von Cooper und Kleinschmidt
Rüdiger, Mathias
-
1997
Persistent link: https://www.econbiz.de/10011735685
Saved in:
3
New-product portfolio management with agile : challenges and solutions for manufacturers using agile development methods
Cooper, Robert G.
;
Sommer, Anita Friis
- In:
Research-technology management : RTM
63
(
2020
)
1
,
pp. 29-38
Persistent link: https://www.econbiz.de/10012180845
Saved in:
4
The drivers of success in new-product development
Cooper, Robert G.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 36-47
Persistent link: https://www.econbiz.de/10011990716
Saved in:
5
Where are all the breakthrough new products? : using portfolio management to boost innovation
Cooper, Robert G.
- In:
Research technology management : RTM
56
(
2013
)
5
,
pp. 25-33
Persistent link: https://www.econbiz.de/10010127263
Saved in:
6
Developing a product innovation and technology strategy for your business
Cooper, Robert G.
;
Edgett, Scott J.
- In:
Research technology management : RTM
53
(
2010
)
3
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003979264
Saved in:
7
Successful product innovation : a collection of our best
Cooper, Robert G.
;
Edgett, Scott J.
-
2009
-
1. print.
Persistent link: https://www.econbiz.de/10011733572
Saved in:
8
Lean, rapid and profitable : new product development
Cooper, Robert G.
;
Edgett, Scott J.
-
2005
Persistent link: https://www.econbiz.de/10003391650
Saved in:
9
Portfolio management for new products
Cooper, Robert G.
;
Edgett, Scott J.
;
Kleinschmidt, Elko J.
-
2001
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10001665692
Saved in:
10
What's Next? : after Stage-Gate
Cooper, Robert G.
- In:
Research technology management : RTM
57
(
2014
)
1
,
pp. 20-31
Persistent link: https://www.econbiz.de/10010244475
Saved in:
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