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~subject:"Marketing management"
~type_genre:"Book section"
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Marketing management
Sales promotion
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15
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Strategic corporate communication in the digital age
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Engineering innovative products : a practical experience
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Marketing through minefields
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Perspectives on international corporate responsibility : [second Conference on International Corporate Responsibility in Amsterdam on June 18 - 20, 2004]
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The Oxford handbook of managerial economics
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The Routledge companion to strategic marketing
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Visionary pricing : reflections and advances in honor of Dan Nimer
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ECONIS (ZBW)
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1
Economic foundations of marketing strategy
Villas-Boas, J. Miguel
;
Zhang, Juanjuan
- In:
The Routledge companion to strategic marketing
,
(pp. 20-37)
.
2021
Persistent link: https://www.econbiz.de/10012498420
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2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
3
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
4
The marketing of your business is your business
Roberts, Graeme
- In:
Engineering innovative products : a practical experience
,
(pp. 107-130)
.
2014
Persistent link: https://www.econbiz.de/10010394558
Saved in:
5
Product Distribution and Promotion: An Analytical Marketing Perspective
Ingene, Charles
;
Zhang, Xubing
- In:
The Oxford handbook of managerial economics
.
2013
Persistent link: https://www.econbiz.de/10012881407
Saved in:
6
Creating value with sales promotion strategies that a void price discounting
Ueda, Takaho
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 213-256)
.
2012
Persistent link: https://www.econbiz.de/10009678031
Saved in:
7
License to overkill
Nunes, Paul F.
- In:
Marketing through minefields
,
(pp. 65-89)
.
2008
Persistent link: https://www.econbiz.de/10003813881
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8
Building a successful sales force in the 21st century
Leslie, Daniel J.
-
2007
Persistent link: https://www.econbiz.de/10003537433
Saved in:
9
Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process
Rose, Dan
-
2007
Persistent link: https://www.econbiz.de/10003537461
Saved in:
10
Understanding diverse purchasers in business-to-business marketing and industrial selling
d'Amico, Michael F.
-
2007
Persistent link: https://www.econbiz.de/10003537462
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