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~subject:"Marketing management"
~type_genre:"Case study"
~type_genre:"Conference paper"
~type_genre:"Mehrbändiges Werk"
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Marketing management
Online-Marketing
286
Internet marketing
281
Internationales Marketing
158
International marketing
157
Social Web
139
Social web
139
Deutschland
126
Germany
124
Werbung
111
Advertising
106
Brand management
92
Markenführung
92
Consumer behaviour
90
Konsumentenverhalten
90
Werbewirkung
85
Advertising effects
84
Marketingmanagement
83
USA
70
United States
70
Beziehungsmarketing
46
Electronic Commerce
46
Relationship marketing
46
E-commerce
42
Marketing
41
Direktmarketing
39
Multinationales Unternehmen
38
Direct marketing
37
Transnational corporation
36
Welt
36
World
36
Theorie
34
Theory
34
Erfolgsfaktor
32
Success factor
32
Internet
31
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31
Online retailing
30
Online-Handel
30
Brand image
29
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48
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31
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Case study
Conference paper
Mehrbändiges Werk
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1,368
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1,368
Aufsatz im Buch
408
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408
Graue Literatur
149
Non-commercial literature
149
Hochschulschrift
142
Lehrbuch
124
Thesis
114
Collection of articles of several authors
113
Sammelwerk
113
Textbook
98
Aufsatzsammlung
82
Bibliografie enthalten
68
Bibliography included
68
Ratgeber
61
Fallstudie
58
Guidebook
58
Arbeitspapier
53
Working Paper
53
Konferenzschrift
30
Glossar enthalten
22
Glossary included
22
Reprint
20
Konferenzbeitrag
18
Handbook
16
Handbuch
16
Conference proceedings
15
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12
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6
Fallstudiensammlung
6
Festschrift
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6
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5
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5
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English
56
German
21
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1
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1
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Ceyp, Michael H.
3
Birnbaum, Daniel
2
Bischopinck, Yvonne von
2
Blakeman, Robyn
2
Ceyp, Michael
2
Doole, Isobel
2
Lowe, Robin
2
Ryan, Damian
2
Aiello, Gaetano
1
Akunuri, Jaya
1
Aldas-Manzano, Joaquin
1
Ang, Lawrence
1
Arnone, Laurent
1
Baoling, Li
1
Basset, Guy
1
Bauer, Hans H.
1
Berentzen, Johannes B.
1
Bigné Alcañiz, J. Enrique
1
Blowers, Paul
1
Boireau, Nathalie
1
Brennan, Bernie
1
Brinkmann, Stefan
1
Caemmerer, Barbara
1
Caspari, Markus
1
Cauberghe, Veroline
1
Charoensukmongkol, Peerayuth
1
Chiu, Hui-yun
1
Cliquet, Gérard
1
Colot, Olivier
1
Croquet, Mélanie
1
Czarnecka, Barbara
1
Dahl, Stephan
1
Didner, Pam
1
Dörnemann, Jörg
1
Eagle, Lynne C.
1
Eng, Teck Yong
1
Fedorko, Richard
1
Ford, John B.
1
Funke, Sven-Oliver
1
Gabriel, Christoph
1
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American Marketing Association
1
NWB Verlag
1
Országos Műszaki Információs Központ és Könyvtár <Budapest>
1
Rheinwerk Verlag
1
Published in...
All
Interdisciplinary management research XVI ; 1
3
Entrepreneurship marketing : principles and practice of SME marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of business research : JBR
2
Journal of marketing communications
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
A Productivity Press book
1
Advances in analytics and applications
1
Arbeitsberichte / Lehrstuhl für Agrarmarketing, Institut für Agrarökonomie, Christian-Albrechts-Universität Kiel
1
Breaking new ground in theory and practice
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital and social media marketing : a results-driven approach
1
Digitale Kommunikation
1
Duisburger betriebswirtschaftliche Schriften
1
Engaging consumers through branded entertainment and convergent media
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
European journal of marketing : EJM
1
Fallstudien zur Unternehmensführung
1
Global journal of business research : GJBR
1
Globalism and regional economy
1
Harvard business review : HBR
1
Interactive and multi-channel marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of retail & distribution management
1
International marketing in rapidly changing environments
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of targeting, measurement and analysis for marketing
1
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Marketing
1
Marketing intelligence & planning
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
PR-Kampagnen
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 2
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Proceedings series / American Marketing Association
1
Profit oder Gemeinwohl? : Fallstudien zur gesellschaftlichen Verantwortung von Wirtschaftseliten
1
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Source
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ECONIS (ZBW)
79
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1
How to communicate sustainability in tourism : examining value-based drivers for
advertising
effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
2
Influencer marketing as an effective marketing tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít
;
Fedorko, Richard
;
Kráľ, Štefan
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 145-154)
.
2022
Persistent link: https://www.econbiz.de/10013462024
Saved in:
3
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
4
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
5
The possibilities of using influencer marketing in Croatian tourism
Nujić, Lidija
-
2020
Persistent link: https://www.econbiz.de/10012601619
Saved in:
6
Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko
;
Samardžić, Vinko
;
Šustar, Kristijan
-
2020
Persistent link: https://www.econbiz.de/10012601622
Saved in:
7
The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir
;
Stipić, Igor
;
Kelić, Ivan
-
2020
Persistent link: https://www.econbiz.de/10012601632
Saved in:
8
Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth
;
Tarsakoo, Penpattra
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 93-121)
.
2020
Persistent link: https://www.econbiz.de/10012521542
Saved in:
9
Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian
-
2017
-
Fourth edition
advertising
, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social …
Persistent link: https://www.econbiz.de/10011544275
Saved in:
10
Personal selling in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
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