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Search: "Journal of global scholars of marketing science : bridging Asia and the world"
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Marketing management
Consumer behaviour
190
Konsumentenverhalten
190
Brand management
63
Markenführung
63
Beziehungsmarketing
51
Relationship marketing
51
Brand image
39
Markenimage
39
Customer satisfaction
35
Kundenzufriedenheit
35
Social Web
35
Social web
35
Dienstleistungsqualität
30
Service quality
30
Marketingmanagement
29
Emotion
27
Tourism
25
Tourismus
25
Internet marketing
23
Online-Marketing
23
Innovation
21
Brand
20
Markenartikel
20
Tourism industry
19
Tourismuswirtschaft
19
Sustainability
18
Theorie
18
Theory
18
Advertising effects
17
Einzelhandel
17
Luxury goods
17
Luxusgüter
17
Nachhaltige Entwicklung
17
Retail trade
17
Sustainable development
17
Werbewirkung
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Holiday behaviour
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Marketing
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Urlaubsverhalten
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Kim, Kyung Hoon
3
Ko, Eunju
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Kim, Sang Jin
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Panigyrakis, George
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Avila, Ramon A.
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Bhattacharya, Prodyut
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Bonaparte, Yvette Lynne
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Borders, Aberdeen Leila
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Burns, David J.
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Chandran, Chindu
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Choi, Yung Kyun
1
Coleman, Linda Jane
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Correia, Antónia
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Costanzo, Cynthia P.
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Costanzo, Paul J.
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Cote, Lauren E.
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Deng, Qian
1
Di Benedetto, C. Anthony
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Evans, Joel R.
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Gu, Jian
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Ha, Sejin
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Ham, Sunny
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Han, Sang-Lin
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Inks, Scott A.
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Jeong, Miyoung
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Jiang, Qi
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Kim, Eun Young
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Kim, Juran
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Kin, Kyulim
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Koo, Kyong Ryul
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Kozak, Metin
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Lee, Mi-ah
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Lee, Seonjeong
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Lee, Yang-im
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Lester, Deborah H.
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Luck, Edwina
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Madhavaram, Sreedhar
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Mathews, Shane
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Mattila, Pekka
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
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ECONIS (ZBW)
29
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1
Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila
;
Lester, Deborah H.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
Saved in:
2
Luxury product and brand purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
3
Managing eWOM for hotel performance
Mathews, Shane
;
Prentice, Catherine
;
Tsou, Alice
; …
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 331-350
Persistent link: https://www.econbiz.de/10013326459
Saved in:
4
Millennial and generation Z digital marketing communication and advertising effectiveness : a qualitative exploration
Munsch, Alison
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 10-29
Persistent link: https://www.econbiz.de/10012423197
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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6
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
7
The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
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8
Fit in cause-related marketing : an integrative retrospective
Pracejus, John W.
;
Deng, Qian
;
Olsen, G. Douglas
; …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
2
,
pp. 105-114
Persistent link: https://www.econbiz.de/10012257932
Saved in:
9
Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
10
Special issue: Sustainable marketing in Asia and the world
Kim, Juran
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011407166
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