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~subject:"Marketing management"
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Search: person:"Cavusgil, Erin"
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Marketing management
Multinationales Unternehmen
11
Transnational corporation
11
Business start-up
8
Unternehmensgründung
8
International market entry
7
Internationaler Markteintritt
7
Marketingmanagement
7
Emerging economies
6
Innovation management
6
Innovationsmanagement
6
Schwellenländer
6
Beziehungsmarketing
5
Globalisierung
5
Globalization
5
Innovation
5
New product development
5
Pharmaceutical industry
5
Pharmaindustrie
5
Relationship marketing
5
Supplier relationship management
5
Consumer behaviour
4
Firm performance
4
International marketing
4
Internationales Marketing
4
Konsumentenverhalten
4
Lieferantenmanagement
4
Lieferkette
4
Produktentwicklung
4
Strategic alliance
4
Strategische Allianz
4
Supply chain
4
Unternehmenserfolg
4
Born global firms
3
Emerging markets
3
Entrepreneurship
3
Inter-firm cooperation
3
Marketing
3
Risikomanagement
3
Risk management
3
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English
7
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Cavusgil, Erin
7
Calantone, Roger J.
2
Javalgi, Rajshekhar G.
2
Cavusgil, S. Tamer
1
Deligonul, Seyda
1
Deligonul, Z. Seyda
1
Jancenelle, Vivien E.
1
Kardes, Ilke
1
Martin, Silvia L.
1
Uslay, Can
1
Xu, Shichun
1
Yaprak, Attila
1
Yayla, Serdar
1
Yeniyurt, Sengun
1
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International business review : the official journal of the European International Business Academy
3
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of international marketing
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
7
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1
The role of economic and normative signals in international prosocial crowdfunding : an illustration using market orientation and psychological capital
Jancenelle, Vivien E.
;
Javalgi, Rajshekhar G.
; …
- In:
International business review : the official journal of …
27
(
2018
)
1
,
pp. 208-217
Persistent link: https://www.econbiz.de/10011792771
Saved in:
2
The role of market orientation, relational capital, and internationalization speed in foreign market exit and re-entry decisions under turbulent conditions
Yayla, Serdar
;
Yeniyurt, Sengun
;
Uslay, Can
;
Cavusgil, Erin
- In:
International business review : the official journal of …
27
(
2018
)
6
,
pp. 1105-1115
Persistent link: https://www.econbiz.de/10011931233
Saved in:
3
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
4
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
5
Effective global strategy implementation : structural and process choices facilitating global integration and coordination
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, Erin
- In:
Management international review : mir ; journal of …
51
(
2011
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10008991328
Saved in:
6
Late entrant over-the-counter and Rx market entry strategies : an investigation in the pharmaceutical industry
Cavusgil, Erin
;
Deligonul, Z. Seyda
;
Calantone, Roger J.
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10009241543
Saved in:
7
Are pharmaceutical marketing decisions calibrated to communications effects?
Cavusgil, Erin
;
Calantone, Roger J.
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 317-336
Persistent link: https://www.econbiz.de/10009410499
Saved in:
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