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~subject:"Marketing management"
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Marketing management
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English
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Gatignon, Hubert A.
11
Anderson, Erin
2
Bowman, Douglas
2
Bulte, Christophe Van den
1
Chatterjee, Rabikar
1
Eliashberg, Jehoshua
1
Gatignon, Hubert
1
Helsen, Kristiaan
1
Lodish, Leonard M.
1
Parker, Philip M.
1
Robertson, Thomas S.
1
Sahay, Arvind
1
Soberman, David A.
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
3
R&D / INSEAD / INSEAD
3
Journal of marketing research : JMR
2
SAGE library in business and management
2
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
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ECONIS (ZBW)
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
2
Launching new products and services : marketing innovations effectively
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937650
Saved in:
3
Orienting the firm for promoting innovations : establishing a a culture of innovations
Gatignon, Hubert A.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008937652
Saved in:
4
Market response and marketing mix models : trends and research oppotunities
Bowman, Douglas
;
Gatignon, Hubert A.
-
2009
Persistent link: https://www.econbiz.de/10008652395
Saved in:
5
Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
6
To standardize or not to standardize : marketing mix effectiveness in Europe
Gatignon, Hubert A.
;
Vanden Abeele, Pierre
-
1995
Persistent link: https://www.econbiz.de/10000922470
Saved in:
7
Order of entry as a moderator of the effect of the marketing mix on market share
Bowman, Douglas
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000907931
Saved in:
8
Global marketing of new products
Gatignon, Hubert
;
Bulte, Christophe Van den
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 207-228)
.
2004
Persistent link: https://www.econbiz.de/10002238646
Saved in:
9
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
Saved in:
10
Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
Saved in:
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