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~subject:"Marketing management"
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Marketing management
market expansion
28
Market expansion
20
International market entry
13
Internationaler Markteintritt
13
China
10
Market Expansion
7
Multinationales Unternehmen
7
Transnational corporation
7
Theorie
6
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5
Marketingmanagement
5
Consumer behaviour
4
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4
Globalisierung
4
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Konsumentenverhalten
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Markteintritt
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Brand management
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Emerging economies
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India
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Indien
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Lieferkette
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Market expansion effects
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Marketing
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Multi-criteria analysis
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Bruton, Garry D.
1
Deb, Madhurima
1
Filatotchev, Igor
1
Gumparthi, Vivek Pani
1
Kaewmungkoon, Satakoon
1
Reimers, Imke
1
Sheth, Jagdish N.
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Sinha, Mona
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Su, Zhongfeng
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Journal of business research : JBR
1
Journal of international business and economics : JIBE
1
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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South Asian journal of management : SAJM
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ECONIS (ZBW)
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1
Branding dilemma and global expansion : the case of Caliber Technologies
Gumparthi, Vivek Pani
;
Deb, Madhurima
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 162-183
Persistent link: https://www.econbiz.de/10012131734
Saved in:
2
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
3
Market
expansion
strategy and marketing survival : evidence from beauty parlor businesses in Thailand
Kaewmungkoon, Satakoon
;
Ussahawanitchakit, Phaprukebaramee
- In:
Journal of international business and economics : JIBE
14
(
2014
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10010407270
Saved in:
4
Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
5
Market orientation, growth strategy, and firm performance : the moderating effects of external connections
Filatotchev, Igor
;
Su, Zhongfeng
;
Bruton, Garry D.
- In:
Management and organization review : MOR ; the official …
13
(
2017
)
3
,
pp. 575-601
Persistent link: https://www.econbiz.de/10011914813
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