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~subject:"Marketing management"
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Subject
All
Marketing management
Marketing
31,351
Consumer behaviour
28,491
Konsumentenverhalten
27,704
Relationship marketing
26,058
Beziehungsmarketing
25,289
Lieferantenmanagement
17,400
Supplier relationship management
17,399
Theorie
17,375
Theory
17,367
Brand management
17,273
Markenführung
17,128
Marketingmanagement
16,930
Deutschland
13,071
Online-Marketing
13,038
Internet marketing
12,922
Germany
12,286
Social Web
9,211
Social web
9,201
Markenimage
8,828
Brand image
8,738
USA
7,889
Customer satisfaction
7,600
United States
7,518
Kundenzufriedenheit
7,352
Marktforschung
7,025
Supply chain
6,720
Lieferkette
6,695
Market research
6,641
Electronic Commerce
6,375
Markenartikel
6,156
Brand
6,122
Service quality
5,944
Internationales Marketing
5,797
E-commerce
5,779
Dienstleistungsqualität
5,778
International marketing
5,697
Produktdifferenzierung
5,657
Product differentiation
5,589
Distribution channel
4,882
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Online availability
All
Undetermined
3,878
Free
1,571
Type of publication
All
Article
9,752
Book / Working Paper
6,615
Journal
50
Type of publication (narrower categories)
All
Article in journal
7,299
Aufsatz in Zeitschrift
7,299
Aufsatz im Buch
2,207
Book section
2,207
Hochschulschrift
1,085
Graue Literatur
1,045
Non-commercial literature
1,045
Thesis
925
Lehrbuch
692
Collection of articles of several authors
644
Sammelwerk
644
Textbook
591
Bibliografie enthalten
525
Bibliography included
525
Arbeitspapier
468
Working Paper
468
Case study
432
Fallstudie
432
Aufsatzsammlung
340
Konferenzschrift
190
Ratgeber
175
Guidebook
166
research-article
137
Conference proceedings
132
Reprint
117
Glossar enthalten
98
Glossary included
98
Handbook
79
Handbuch
79
Conference paper
63
Konferenzbeitrag
63
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Bibliografie
31
Amtsdruckschrift
30
Government document
30
Festschrift
26
Systematic review
26
Übersichtsarbeit
26
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English
12,410
German
3,808
French
71
Polish
41
Russian
31
Hungarian
24
Dutch
15
Spanish
13
Swedish
11
Ukrainian
11
Italian
10
Undetermined
9
Romanian
4
Bulgarian
3
Portuguese
3
Slovak
3
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
Serbian
1
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Author
All
Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
47
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Kitchen, Philip J.
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Albers, Sönke
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Fritz, Wolfgang
20
Gilmore, Audrey
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
McDonald, Malcolm
20
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Institution
All
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
OECD
13
IGI Global
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wiley-VCH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Published in...
All
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
173
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Springer eBook Collection
65
European Journal of Marketing
63
Marketing Intelligence & Planning
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
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Source
All
ECONIS (ZBW)
16,178
Other ZBW resources
233
RePEc
5
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1
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1
Digital
marketing
skills in high demand:exploratory study of multiple competencies for a
marketing
professional
Neuvonen, Heidi
;
Pecoraro, Maria
- In:
Athens journal of business & economics : AJBE
10
(
2024
)
2
,
pp. 121-138
Persistent link: https://www.econbiz.de/10014555805
Saved in:
2
Traditional vs. digital : a framework for tourism destination
marketing
planning process
Zlatanov, Sonja
;
Gašić, Marko
;
Janković-Filipović, …
- In:
Bizinfo (Blace) : časopis iz oblasti ekonomije …
15
(
2024
)
1
,
pp. 81-87
Persistent link: https://www.econbiz.de/10014635260
Saved in:
3
Revenue generation through influencer
marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
4
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
5
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
6
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
7
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital
marketing
communications
Duffett, Rodney Graeme
;
Maraule, Mihlali
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 607-624
Persistent link: https://www.econbiz.de/10015047526
Saved in:
8
Enhancing students' understanding of social media
marketing
and the use of advertising and public relations terminology within IMC : a participatory action research project
Laurie, Sally
;
Mortimer, Kathleen
;
Holtz, Matthew
; …
- In:
Journal of marketing education : JME
46
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014580278
Saved in:
9
International dynamic
marketing
capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
10
Influencer
marketing
: explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
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