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~subject:"Marketing management"
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Marketing management
Nonprofit-Organisation
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Modi, Pratik
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3
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2
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2
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Akron business and economic review
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Effective digital marketing for improving society behavior toward DEI and SDGs
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Herausforderungen für das Marketing in Forschung und Lehre : Dokumentation des Marketing-Symposiums anläßlich des 20jährigen Jubiläums des Lehrstuhls für Absatzwirtschaft der Universität Hohenheim am 13./14.10.1995 auf Schloß Haigerloch
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1
Management research review
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Manufacturing & service operations management : M & SOM
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1
Marketingstudien
1
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ECONIS (ZBW)
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1
Content is key to non-profit digital media strategy
Sánchez-Torné, Isadora
;
Caro-González, Francisco Javier
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 927-945
Persistent link: https://www.econbiz.de/10014437266
Saved in:
2
A social capital approach of market orientation in public non-profit organizations : the case of blood transfusion centers in Spain
Déniz-Déniz, María de la Cruz
;
Martín-Santana, Josefa D.
- In:
Journal of philanthropy and marketing
28
(
2023
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318581
Saved in:
3
Digital marketing for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
Saved in:
4
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
5
Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley
- In:
International journal of market research
64
(
2022
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
Saved in:
6
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
7
Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin
;
Dalakas, Vassilis
;
Wardley, Marcus
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
Saved in:
8
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
9
Who gets the money? : strategic orientations and resource attraction by not-for-profit organizations
Modi, Pratik
;
Sahi, Gurjeet Kaur
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 475-499
Persistent link: https://www.econbiz.de/10013417413
Saved in:
10
The use of CRM in marketing and communication strategies in Portuguese non-profit organizations
Rodrigues, Maria Inês Magalhães
;
Fonseca, Manuel …
- In:
Navigating digital communication and challenges for …
,
(pp. 223-244)
.
2022
Persistent link: https://www.econbiz.de/10013193341
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