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~subject:"Marketing theory"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossar enthalten"
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International marketing ; Vol. 2
4
Handbook of research on international advertising
2
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
2
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
2
International marketing ; Vol. 1
2
Major theoretical debates and contemporary issues in marketing theory
2
McGraw-Hill/Irwin series in marketing
2
The SAGE handbook of international marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Agricultural trade and economic integration in Europe and in North America : december 7-9, 1992, Frankfurt am Main, Germany
1
Bringing technology to market: trends, cases, solutions
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Contemporary research in e-marketing ; 1
1
Entrepreneurship in international marketing
1
European business in the global network
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Fundamentals of marketing research ; Vol. 6
1
Global intermediation and logistics service providers
1
Glocal marketing : think globally and act locally
1
Handbook of research in international marketing
1
Innovation and international business ; 2
1
Interactive and multi-channel marketing
1
International advertising and communication : current insights and empirical findings
1
International business strategy : theory and practice
1
International marketing ; Vol. I
1
International marketing ; Vol. II
1
International marketing ; Vol. V
1
International marketing in rapidly changing environments
1
International marketing in the fast changing world
1
Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
1
Macromarketing - a global focus ; Vol. 4
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Marketing
1
Marketing and multicultural diversity
1
Marketing through minefields
1
Michael Porter ; Vol. 4
1
The Harcourt College Publishers series in management
1
The Oxford handbook of international business
1
The development of critical perspectives in marketing
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1
International distribution : a cross-cultural reading of intermediation
Cassière, François
;
Noireaux, Virginie
- In:
Global intermediation and logistics service providers
,
(pp. 243-264)
.
2017
Persistent link: https://www.econbiz.de/10011731132
Saved in:
2
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
3
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
4
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
International marketing and experiential learning : a good fit for business education?
Li, Tiger
;
Chao, Chiang-nan
- In:
International marketing in rapidly changing environments
,
(pp. 245-261)
.
2013
Persistent link: https://www.econbiz.de/10010204707
Saved in:
7
International advertising theory and methodology in the digital information age
Lin, Carolyn A.
- In:
Handbook of research on international advertising
,
(pp. 279-302)
.
2012
Persistent link: https://www.econbiz.de/10009513918
Saved in:
8
Analysis of the relationship between advertisers and advertising agencies in the global market
Takada, Hirokazu
;
Mizuno, Makoto
;
Bith-Hong, Ling
- In:
Handbook of research on international advertising
,
(pp. 497-517)
.
2012
Persistent link: https://www.econbiz.de/10009514350
Saved in:
9
Der Einfluss der Landeskultur auf die Qualitätsorientierung der Mitarbeiter und Wettbewerbsvorteile in der internationalen Produktpolitik : empirische Basis und kulturpsychologisch...
Töpfer, Armin
;
Duchmann, Christian
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 43-75)
.
2011
Persistent link: https://www.econbiz.de/10008841584
Saved in:
10
Internationale Produktpositionierung : Implementierung eines internationalen Positionierungsmodells in der Automobilindustrie im Spannungsfeld von Wissenschaft und Praxis
Heise, Gilbert
;
Knappe, Maren E.
- In:
Herausforderungen der internationalen marktorientierten …
,
(pp. 507-524)
.
2011
Persistent link: https://www.econbiz.de/10008856503
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