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~subject:"Marketing theory"
~type_genre:"Bibliografie enthalten"
~type_genre:"Collection of articles of several authors"
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Marketing theory
Marketing
1,721
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541
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530
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503
Theory
503
Marketingmanagement
358
Marketing management
341
Management
159
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155
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116
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111
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105
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104
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101
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99
Relationship marketing
98
USA
77
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75
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69
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64
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64
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64
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63
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60
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58
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57
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56
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56
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56
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56
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54
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54
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54
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54
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51
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50
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English
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German
31
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Pepels, Werner
9
Olbrich, Rainer
4
Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Betts-Outland, Harriette
2
Freiling, Jörg
2
Hammann, Peter
2
Kollmann, Tobias
2
Mazurek-Łopacińska, Krystyna
2
Robson, Julie
2
Sander, Matthias
2
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2
Wind, Yoram
2
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2
Ali, Abdul
1
Ashraf, Samreen
1
Banasiak, Andrzej
1
Bauer, András
1
Bayón, Tomás
1
Belk, Russell W.
1
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1
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1
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1
Berács, József
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
9
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4
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Springer Gabler <Firma>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Journal of marketing management : MM
4
Legends in marketing
3
Marketing intelligence & planning
3
Proceedings series / American Marketing Association
3
Zeszyty naukowe
3
Berichte aus der Betriebswirtschaft
2
International series in operations research & management science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of business & industrial marketing
2
UTB / Wirtschaftswissenschaften
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in business marketing and purchasing
1
Approaches to semiotics
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International series in quantitative marketing
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Lecture notes in economics and mathematical systems : LNEMS
1
Lehrbuch
1
Management science - theory and applications
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego / Zarza̜dzanie i marketing
1
Prace naukowe Akademii Ekonomicznej Imienia Oskara Langego we Wrocławiu
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
Reihe Personalwesen, Organisation, Unternehmungsführung
1
Research in marketing / Supplement : an annual compilation of research
1
Review of marketing science
1
Routledge companions
1
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ECONIS (ZBW)
103
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Marketing : eine Einführung in die marktorientierte Unternehmensführung : mit 58 Übungsaufgaben und Lösungshinweisen
Olbrich, Rainer
-
2022
-
3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012807106
Saved in:
2
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
4
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
5
Advanced methods for modeling markets
Leeflang, Peter
(
ed.
);
Wieringa, Jaap E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011660853
Saved in:
6
Special issue: theory and practice in marketing
2017
Persistent link: https://www.econbiz.de/10011697504
Saved in:
7
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
8
Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
Saved in:
9
A. Marketing als Denkhaltung, B. Käuferverhalten, C. Marktforschung
Pepels, Werner
-
2016
-
7., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011504889
Saved in:
10
H. Sektorales Marketing, J. Spezielles Marketing, K. Marketingmanagement
Pepels, Werner
-
2016
-
7., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011504890
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