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~subject:"Marketing theory"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Glossary included"
~type_genre:"Reprint"
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Search: "Health care reform" OR "Health care systems" OR "USA"
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Marketing theory
USA
3,238
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Theorie
938
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488
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153
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Jones, D. G. Brian
8
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3
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3
Shaw, Eric H.
3
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2
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2
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2
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2
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2
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2
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2
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1
Alderson, Wroe
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
23
History of marketing thought ; Volume 3
8
The evolution of nonprofit marketing
3
Qualitative marketing research : approaches, techniques and analysis
2
The nature and scope of marketing research
2
Change management ; Vol. 3
1
Critical marketing : issues in contemporary marketing
1
International marketing ; Vol. 1
1
Macromarketing - a global focus ; Vol. 1
1
Nonprofit marketing : sectoral applications
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
73
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
2
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
3
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
4
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
5
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
6
Marketing systems : a core macromarketing concept
Layton, Roger A.
-
2009
Persistent link: https://www.econbiz.de/10003876051
Saved in:
7
Marketing myopia
Levitt, Theodore
-
2009
Persistent link: https://www.econbiz.de/10003856198
Saved in:
8
Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
9
Broadening the concept of marketing - too far
Luck, David Johnston
-
2008
Persistent link: https://www.econbiz.de/10003717371
Saved in:
10
Marketing in nonprofit organizations
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003717374
Saved in:
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