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~subject:"Marketingmanagement"
~subject:"Pricing strategy"
~type_genre:"Collection of articles of several authors"
~type_genre:"Fallstudie"
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Search: subject:"Business-to-business marketing"
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Marketingmanagement
Pricing strategy
B-to-B-Marketing
219
Business-to-business marketing
219
Lieferantenmanagement
63
Supplier relationship management
63
Deutschland
58
Germany
57
Business-to-Business-Marketing
49
Theorie
32
Theory
32
Marketing management
28
Beziehungsmarketing
26
Marketing
26
Relationship marketing
26
Investitionsgütermarketing
25
Business network
23
Unternehmensnetzwerk
23
Bundling strategy
16
Leistungsbündel
16
Vertrieb
15
Physical distribution
14
USA
14
United States
14
Preismanagement
13
E-commerce
12
Electronic Commerce
12
Beschaffung
11
Brand management
11
Markenführung
11
Procurement
11
Lieferkette
10
Market segmentation
10
Marktsegmentierung
10
Supply chain
10
Innovation
9
Innovation management
9
Innovationsmanagement
9
International marketing
9
Internationales Marketing
9
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Undetermined
3
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1
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Book / Working Paper
34
Article
7
Type of publication (narrower categories)
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Collection of articles of several authors
Fallstudie
Article in journal
303
Aufsatz in Zeitschrift
303
Aufsatz im Buch
71
Book section
71
Hochschulschrift
63
Thesis
53
Sammelwerk
30
Bibliografie enthalten
26
Bibliography included
26
Aufsatzsammlung
23
Graue Literatur
22
Non-commercial literature
22
Lehrbuch
14
Case study
13
Textbook
12
Arbeitspapier
9
Working Paper
9
Handbook
5
Handbuch
5
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4
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3
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2
Conference paper
2
Conference proceedings
2
Guidebook
2
Konferenzbeitrag
2
Ratgeber
2
Sammlung
2
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1
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English
22
German
20
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Kleinaltenkamp, Michael
6
Hinterhuber, Andreas
3
Plinke, Wulff
3
Baaken, Thomas
2
Lilien, Gary L.
2
Aldas-Manzano, Joaquin
1
Backhaus, Klaus
1
Beverland, Michael B.
1
Blythe, Jim
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Cova, Bernard
1
Custer, Paul Anthony
1
Danis, Wade
1
Deligonul, Seyda Z.
1
Elg, Ulf
1
Ellis, Nick
1
Fischer, Andreas
1
Fließ, Sabine
1
Fuchs, Wolfgang
1
Garry, Tony
1
Ghauri, Pervez N.
1
Hofmaier, Richard
1
Homburg, Christian
1
Hutt, Michael D.
1
Jacob, Frank
1
Kalka, Regine
1
Krämer, Andreas
1
Liozu, Stephan
1
Meffert, Heribert
1
Moosmayer, Dirk C.
1
Möller, K. E. Kristian
1
Ndubisi, Nelson Oly
1
Nenonen, Suvi
1
Parvinen, Petri
1
Pepels, Werner
1
Pressey, Andrew
1
Reiff, Gerhard Willi
1
Ruiz Mafe, Carla
1
Schradi, Philipp
1
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Institute for the Study of Business Markets
1
Springer Fachmedien Wiesbaden
1
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Technischer Vertrieb
3
The journal of business & industrial marketing
3
Technological economics
2
Edward Elgar E-Book Archive
1
Elgar original reference
1
Engineering online library
1
Enterprise & society : the international journal of business history
1
Gabler Edition Wissenschaft
1
Journal of business-to-business marketing
1
Journal of revenue and pricing management
1
SAGE library in marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
The journal of supply chain management : a global review of purchasing and supply
1
VDI-Berichte
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ECONIS (ZBW)
41
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Preiskommunikation : strategische Herausforderungen und innovative Anwendungsfelder
Kalka, Regine
(
ed.
);
Krämer, Andreas
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012107164
Saved in:
2
Mehrstufiges Marketing in Wertschöpfungsketten : Einfluss und Auswirkungen in der Verpackungsindustrie
Fischer, Andreas
-
2014
Persistent link: https://www.econbiz.de/10010529058
Saved in:
3
Innovation in pricing : contemporary theories and best practices
Hinterhuber, Andreas
(
ed.
);
Liozu, Stephan
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10013547377
Saved in:
4
Value first then price : quantifying value in business to business markets from the perspective of both buyers and sellers
Hinterhuber, Andreas
(
ed.
);
Snelgrove, Todd C.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011485834
Saved in:
5
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
6
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
7
Special section on behavioral and psychological aspects of B2B pricing
Hinterhuber, Andreas
(
contributor
)
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-74
Persistent link: https://www.econbiz.de/10011313570
Saved in:
8
The M yarn : price and social imagination in early industrial Britain
Custer, Paul Anthony
- In:
Enterprise & society : the international journal of …
15
(
2014
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10010416195
Saved in:
9
Business
to
business
marketing
management : a global perspective
Zimmerman, Alan S.
;
Blythe, Jim
-
2013
-
2. ed.
Persistent link: https://www.econbiz.de/10009732365
Saved in:
10
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
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