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~subject:"Marketingmanagement"
~type_genre:"Accompanied by computer file"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
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Search: subject_exact:"Erlebnismarketing"
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Marketingmanagement
Event marketing
88
Event-Marketing
88
Deutschland
32
Germany
29
Erlebnismarketing
13
Brand management
12
Markenführung
12
Freizeitwirtschaft
9
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9
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8
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8
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8
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7
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7
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7
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7
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7
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7
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6
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6
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6
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6
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Accompanied by computer file
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Bharwani, Sonia
1
Biebrach, Carolin
1
Eisermann, Uwe
1
Haupt, Nils
1
Kickenweitz, Elisabeth
1
Kickenweitz, Jörg
1
Luppold, Stefan
1
Popp, Wolfgang
1
Reise, Thoralf
1
Sharma, Ricky
1
Simonis, Stefan
1
Sköld, David Eric
1
Vel, K. Prakash
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Berichte aus der Betriebswirtschaft
1
Business strategy series
1
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
1
Event-Marketing : Trends und Entwicklungen
1
Innovations in services marketing and management : strategies for emerging economies
1
Organization : the critical journal of organization, theory and society
1
Reihe Messe-, Kongress- und Eventmanagement
1
Schwerpunkt Marketing / Arbeitspapiere
1
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
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1
Hospitality innovations in the emerging experience economy : a case study of the Oberoi resorts
Bharwani, Sonia
- In:
Innovations in services marketing and management : …
,
(pp. 307-328)
.
2014
Persistent link: https://www.econbiz.de/10010201153
Saved in:
2
Marketing für Mega Events
Eisermann, Uwe
;
Kickenweitz, Jörg
;
Kickenweitz, Elisabeth
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 273-316)
.
2011
Persistent link: https://www.econbiz.de/10009269954
Saved in:
3
Kreativität statt Kohle : querdenken ist angesagt
Haupt, Nils
;
Biebrach, Carolin
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 61-69)
.
2011
Persistent link: https://www.econbiz.de/10009236063
Saved in:
4
Event-Marketing : Trends und Entwicklungen
Luppold, Stefan
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009236151
Saved in:
5
The other side of enjoyment: short-circuiting marketing and creativity in the experience economy
Sköld, David Eric
- In:
Organization : the critical journal of organization, …
17
(
2010
)
3
,
pp. 363-378
Persistent link: https://www.econbiz.de/10003980049
Saved in:
6
Megamarketing an event using integrated marketing communications : the success story of TMH
Vel, K. Prakash
;
Sharma, Ricky
- In:
Business strategy series
11
(
2010
)
6
,
pp. 371-382
Persistent link: https://www.econbiz.de/10008823677
Saved in:
7
Customer Experience (CEX) und Weiterempfehlungsverhalten : theoretische Bezüge und Managementimplikationen
Popp, Wolfgang
-
2005
Persistent link: https://www.econbiz.de/10004399250
Saved in:
8
Multiplex-Kinos - Entwicklung der Kinolandschaft in Deutschland : Marketingstrategien und Erfolgsfaktoren
Simonis, Stefan
;
Reise, Thoralf
-
2000
Persistent link: https://www.econbiz.de/10001476634
Saved in:
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