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Marketingmanagement
Theorie
609,758
Theory
609,427
USA
65,323
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64,162
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48,008
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47,937
Portfolio-Management
43,521
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43,087
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40,237
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40,187
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39,500
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37,173
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35,275
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35,225
Innovationsmanagement
34,105
Innovation management
33,910
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32,665
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28,948
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28,510
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25,016
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23,886
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23,736
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22,693
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22,043
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20,740
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20,721
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20,053
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20,029
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18,996
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18,935
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18,923
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18,706
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18,594
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Bruhn, Manfred
41
Homburg, Christian
39
Kotler, Philip
39
Meffert, Heribert
29
Kleinaltenkamp, Michael
22
Albers, Sönke
19
Kuß, Alfred
19
Pepels, Werner
17
Sheth, Jagdish N.
17
Backhaus, Klaus
16
Keller, Kevin Lane
15
Kirchgeorg, Manfred
15
Tomczak, Torsten
14
Unger, Fritz
14
Berndt, Ralph
13
Diller, Hermann
13
Hult, G. Tomas M.
13
Hunt, Shelby D.
13
Perreault, William D.
13
Peter, Jerome Paul
13
Becker, Jochen
12
Donnelly, James H.
12
Herrmann, Andreas
12
Kumar, V.
12
McCarthy, Edmund Jerome
12
Ahlert, Dieter
11
Pfeffermann, Nicole
11
Varadarajan, Rajan
11
Bauer, Hans H.
10
Krohmer, Harley
10
Morgan, Neil A.
10
Walker, Orville C.
10
Armstrong, Gary
9
Benkenstein, Martin
9
Esch, Franz-Rudolf
9
Fuchs, Wolfgang
9
Madhani, Pankaj M.
9
Sander, Matthias
9
Wensley, Robin
9
Burmann, Christoph
8
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American Marketing Association
36
Springer Fachmedien Wiesbaden
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Chartered Institute of Marketing
4
Erasmus Research Institute of Management
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Pearson Studium
3
American Management Association
2
European Society for Opinion and Marketing Research
2
IGI Global
2
INSEAD
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
RWTH Aachen
2
Severo-Kavkazskij Federalʹnyj Universitet
2
Springer Gabler <Firma>
2
Tūran Universitetí
2
Universität Duisburg <1980-2002>
2
Verlag Franz Vahlen
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Air Transport Research Society
1
Alexander Hamilton Institute, Inc
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Arthur D. Little International Inc. <Wiesbaden>
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Bundesinstitut für Berufsbildung
1
BusinessVillage GmbH
1
Center for Economic Research <Tilburg>
1
Chartered Institute of Marketing.
1
Conference Board
1
Cranfield School of Management
1
Deutsche Gesellschaft für Versicherungsmathematik
1
Deutsche Unilever GmbH <Hamburg>
1
Econometrisch Instituut <Rotterdam>
1
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Journal of business research : JBR
90
Industrial marketing management : the international journal for industrial and high-tech firms
80
Europäische Hochschulschriften / 5
78
Journal of strategic marketing
59
Gabler Edition Wissenschaft
57
SpringerLink / Bücher
56
Journal of the Academy of Marketing Science
43
Lehrbuch
37
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of marketing management : MM
29
The journal of business & industrial marketing
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
European journal of marketing : EJM
22
Neue betriebswirtschaftliche Forschung : Nbf
22
Schriften zu Marketing und Management
22
Journal of business economics : JBE
21
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
20
Springer eBook Collection / Business and Economics
20
AMS review : official publication of the Academy of Marketing Science
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
International journal of innovation management
16
Journal of marketing communications
15
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
15
DUV : Wirtschaftswissenschaft
14
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
14
Marketing intelligence & planning
14
Berichte aus der Betriebswirtschaft
13
DUV / Wirtschaftswissenschaft
13
Jahrbuch der Absatz- und Verbrauchsforschung
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
International marketing review
12
Journal of business ethics : JOBE
12
Die Betriebswirtschaft : DBW
11
European journal of operational research : EJOR
11
Faculty & research / Insead : working paper series
11
Gabler-Edition Wissenschaft
11
Journal of retailing and consumer services
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
International journal of technology marketing : IJTMkt
10
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ECONIS (ZBW)
4,127
USB Cologne (business full texts)
1
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381
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381
The role of market knowledge type on product innovation performance
Petrovici, Dan
;
Obal, Michael W.
;
Walton, Bryn
;
Fearne, …
- In:
International journal of innovation management
24
(
2020
)
5
,
pp. 2050046-1-2050046-30
Persistent link: https://www.econbiz.de/10012271448
Saved in:
382
The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman
;
Peker, Sinem
- In:
International journal of innovation management
24
(
2020
)
6
,
pp. 2050054-1-2050054-31
Persistent link: https://www.econbiz.de/10012271545
Saved in:
383
There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria
;
Hende, Ellis van den
;
Hultink, …
- In:
IEEE transactions on engineering management : EM
67
(
2020
)
3
,
pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
Saved in:
384
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
385
The moderating effect of entrepreneurship orientation on new product innovation performance
Liao, Yi-Chuan
;
Zhao, Hongyan
- In:
International journal of business
25
(
2020
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10012249914
Saved in:
386
Value co-creation for marketing innovation : comparative study in the sme community
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
International journal of innovation management
24
(
2020
)
3
,
pp. 2050030-1-2050030-31
Persistent link: https://www.econbiz.de/10012252093
Saved in:
387
Understanding the effects of physical images on viewers in social comparison contexts : a multi-study approach
Lee, Byung-Kwan
;
Suh, Taewon
;
Sierra, Jeremy J.
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012179098
Saved in:
388
The impact of aligning business, IT, and marketing strategies on firm performance
Al-Surmi, Abdulrahman
;
Cao, Guangming
;
Duan, Yanqing
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 39-49
Persistent link: https://www.econbiz.de/10012162452
Saved in:
389
The fit between market learning and organizational capabilities for management innovation
Yang, Dong
;
Li, Linwei
;
Jiang, Xu
;
Zhao, Jie
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 223-232
Persistent link: https://www.econbiz.de/10012212506
Saved in:
390
Innovation strategy and network capability as marketing innovation enablers
Costa, Bruna Cescatto
;
Didonet, Simone Regina
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 370-383
Persistent link: https://www.econbiz.de/10012507067
Saved in:
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