//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"sponsorship"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Sponsorship
1,832
Sponsoring
1,763
Sports marketing
440
Sportmarketing
432
Deutschland
371
Sport
363
Germany
356
Sports
344
Consumer behaviour
310
Konsumentenverhalten
295
Professional sports
226
Profisport
226
Sportveranstaltung
221
Sport event
220
Werbewirkung
209
Advertising effects
207
Fußball
203
Football
201
Brand management
191
Markenführung
184
sponsorship
182
Brand image
169
Markenimage
163
Marketing management
154
Öffentlichkeitsarbeit
128
Public relations
124
USA
113
Advertising
111
Corporate Social Responsibility
111
Corporate social responsibility
109
United States
106
Marketing
102
Werbung
96
Internet marketing
91
Online-Marketing
91
Theorie
79
Theory
79
Sportorganisation
77
Sport organization
76
more ...
less ...
Online availability
All
Undetermined
54
Free
6
Type of publication
All
Article
108
Book / Working Paper
45
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Aufsatz im Buch
30
Book section
30
Hochschulschrift
15
Thesis
15
Graue Literatur
9
Non-commercial literature
9
Bibliografie enthalten
5
Bibliography included
5
Collection of articles of several authors
5
Sammelwerk
5
Aufsatzsammlung
4
Arbeitspapier
3
Case study
3
Fallstudie
3
Lehrbuch
3
Working Paper
3
Textbook
2
Amtsdruckschrift
1
Bibliografie
1
Bibliography
1
Festschrift
1
Government document
1
Mikroform
1
Umfrage
1
more ...
less ...
Language
All
English
89
German
61
French
2
Dutch
1
Author
All
Bruhn, Manfred
7
Cornwell, T. Bettina
7
Jensen, Jonathan A.
5
Kiendl, Stephanie C.
5
Hermanns, Arnold
4
Meyer, Jörn-Axel
4
Woisetschläger, David
4
Ahlert, Dieter
3
Carrillat, François A.
3
Glogger, Anton
3
Nufer, Gerd
3
Stockmann, Philip
3
Astous, Alain d'
2
Bühler, André W.
2
Cobbs, Joe
2
Kittel-Wegner, Ellen
2
Kwak, Dae Hee
2
Marwitz, Christian
2
Maurer, Fabian
2
Michaelis, Manuel
2
Roy, Donald P.
2
Ryan, Annmarie
2
Vogel, Verena
2
Abdellah, Chaiech
1
Abutalibov, Rasim
1
Adeola, Ogechi
1
Ahn, Sungsook
1
Aigner, Dietmar Johannes
1
Aigner, Johann
1
Allhutter, Doris
1
Althoff, Stephan
1
Backhaus, Christof
1
Bagusat, Ariane
1
Barth, Stefan
1
Batt, Verena
1
Beinborn, Peter
1
Benkenstein, Martin
1
Bergvist, Lars
1
Berndt, Ralph
1
Bitter, Julius
1
more ...
less ...
Institution
All
Bildungswissenschaftliche Hochschule Flensburg
1
Frankreich / Ministère de la culture et de la communication / Département des études et de la prospective
1
Springer Fachmedien Wiesbaden
1
Published in...
All
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft
4
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of marketing communications
4
SpringerLink / Bücher
4
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Marketing intelligence & planning
3
Psychology & marketing
3
Die Ökonomie des Sports in den Medien
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Schriften zu Management und KMU
2
Springer eBook Collection / Business and Economics
2
AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Applied financial economics letters
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Business horizons
1
Collection du Département des Études et de la Prospective du Ministère de la Culture et de la Communication
1
Corporate communications : an international journal
1
DUV: Wirtschaftswissenschaft
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
Fachbuch für Marketing
1
Fokus Mittelstand : Einzelaspekte der Mittelstandsforschung
1
Gabler Edition Wissenschaft / Applied Marketing Science
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
Integrated marketing communication
1
International journal of advertising : the quarterly review of marketing communications
1
more ...
less ...
Source
All
ECONIS (ZBW)
153
Showing
1
-
10
of
153
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport event vs. art event? : the effect of CSR-linked
sponsorship
event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Searching for the holy grail of
sponsorship
-linked marketing : a comprehensive, generalizable
sponsorship
retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
3
Searching for the holy grail of
sponsorship
-linked marketing : a comprehensive, generalizable
sponsorship
retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
4
Sponsorship
activation : a systematic review and future research agenda
Marceau, Pascale
;
Pons, Frank
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 99-134
Persistent link: https://www.econbiz.de/10014310901
Saved in:
5
Mega versus local event sponsorships
Koo, Jakeun
;
Fink, Janet
;
Lee, Younghan
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 671-689
Persistent link: https://www.econbiz.de/10013393515
Saved in:
6
Increasing trust in influencer marketing : the effects of
sponsorship
disclosure and endorser type
Jia, Wufan
;
Fu, Lunrui
;
Dai, Yue
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 615-638
Persistent link: https://www.econbiz.de/10014513566
Saved in:
7
Digital touch in
sponsorship
: getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
8
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of
sponsorship
disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
9
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
10
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->