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~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Wörterbuch"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Strategisches Management
Marketing
3,086
Marketingmanagement
2,925
Marketing management
2,887
Deutschland
867
Germany
850
Theorie
704
Theory
704
Consumer behaviour
502
Konsumentenverhalten
502
Beziehungsmarketing
414
Relationship marketing
413
USA
356
United States
353
Brand management
317
Markenführung
317
Online-Marketing
237
Internet marketing
228
Management
218
Marketing theory
212
Marktforschung
208
Welt
206
World
206
Innovation
205
Social Web
202
Social web
202
Market research
196
Strategic management
189
Werbung
186
KMU
179
SME
179
Advertising
171
Internationales Marketing
168
International marketing
166
Public relations
159
Öffentlichkeitsarbeit
159
Innovationsmanagement
148
Zielgruppe
146
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143
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40
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1
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Book / Working Paper
231
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210
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Fallstudiensammlung
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Article in journal
798
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798
Lehrbuch
260
Textbook
231
Collection of articles of several authors
219
Hochschulschrift
210
Aufsatz im Buch
204
Thesis
160
Aufsatzsammlung
132
Graue Literatur
127
Non-commercial literature
127
Konferenzschrift
107
Bibliografie enthalten
96
Bibliography included
96
Case study
71
Fallstudie
71
Conference proceedings
61
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55
Arbeitspapier
54
Dissertation u.a. Prüfungsschriften
52
Glossar enthalten
45
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45
Reprint
38
Handbook
35
Handbuch
35
Festschrift
32
Ratgeber
30
Guidebook
29
Einführung
17
Bibliografie
15
Collection of articles written by one author
15
Sammlung
15
CD-ROM, DVD
8
Conference paper
8
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8
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7
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6
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English
299
German
133
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9
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4
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1
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Sheth, Jagdish N.
11
Freiling, Jörg
8
Kollmann, Tobias
7
Meffert, Heribert
6
Pfeffermann, Nicole
6
Bruhn, Manfred
4
Pilarczyk, Bogna
4
Saren, Michael
4
Springer, Reiner
4
Wind, Yoram
4
Benkenstein, Martin
3
Cravens, David W.
3
Day, George S.
3
Ergenzinger, Rudolf
3
Hülsmann, Michael
3
Krulis-Randa, Jan S.
3
Lane, Nikala
3
Mazurek-Łopacińska, Krystyna
3
Pepels, Werner
3
Plinke, Wulff
3
Shankar, Venkatesh
3
Spotts, Harlan E.
3
Tomczak, Torsten
3
Abell, Derek F.
2
Araujo, Luis
2
Balderjahn, Ingo
2
Benton, Raymond
2
Betts-Outland, Harriette
2
Bijmolt, Tammo H. A.
2
Brexendorf, Tim Oliver
2
Dholakia, Nikhilesh
2
Diamantopoulos, Adamantios
2
Doherty, Anne Marie
2
Esch, Franz-Rudolf
2
Grönroos, Christian
2
Hajli, Nick
2
Harker, Michael
2
Kernstock, Joachim
2
Kitchen, Philip J.
2
Kleinaltenkamp, Michael
2
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American Marketing Association
15
DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Springer Fachmedien Wiesbaden
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Deutsche Marketing-Vereinigung
1
Deutscher Manager-Verband
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
European Advertising Academy
1
European Marketing Academy
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Harvard Graduate School of Business Administration
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
ICORIA <10, 2011, Berlin>
1
Industrie-Kontakt-Seminar <13, 1990, Kaiserslautern>
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
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Published in...
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
11
Legends in marketing
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Major theoretical debates and contemporary issues in marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Proceedings series / American Marketing Association
5
Handbook of research on Asian business
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Marketing strategy processes and tools
4
Scenarios in marketing : from vision to decision
4
Zeszyty naukowe
4
Elgar original reference
3
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
3
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
3
Marketing strategy organization and implementation
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
Strategies and communications for innovations : an integrative management view for companies and networks
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
2
Business/Economics
2
Changing the course of marketing : alternative paradigms for widening marketing theory
2
Critical marketing : defining the field
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Edward Elgar E-Book Archive
2
Entrepreneurship marketing : principles and practice of SME marketing
2
Fundamentals of marketing research ; Vol. 6
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Journal of business research : JBR
2
Legends in strategic marketing
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
SAGE library in marketing
2
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ECONIS (ZBW)
441
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1
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
2
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
3
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
4
Origins and development of online communities and their role in marketing research
Scaraboto, Daiane
;
Ferreira, Marcia Christina
- In:
The SAGE handbook of digital marketing
,
(pp. 83-99)
.
2022
Persistent link: https://www.econbiz.de/10013367016
Saved in:
5
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
6
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
7
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
Saved in:
8
Marketing-mix metamorphosis and new trusted business practices
Rodrigues, Dário de Oliveira
- In:
Competitive drivers for improving future business …
,
(pp. 46-66)
.
2021
Persistent link: https://www.econbiz.de/10012533240
Saved in:
9
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
10
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
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