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~subject:"Marketingtheorie"
~subject:"United States"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Wörterbuch"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
United States
Marketing
3,086
Marketingmanagement
2,925
Marketing management
2,887
Deutschland
867
Germany
850
Theorie
704
Theory
704
Consumer behaviour
502
Konsumentenverhalten
502
Beziehungsmarketing
414
Relationship marketing
413
USA
356
Brand management
317
Markenführung
317
Online-Marketing
237
Internet marketing
228
Strategisches Management
228
Management
218
Marketing theory
212
Marktforschung
208
Welt
206
World
206
Innovation
205
Social Web
202
Social web
202
Market research
196
Strategic management
189
Werbung
186
KMU
179
SME
179
Advertising
171
Internationales Marketing
168
International marketing
166
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159
Öffentlichkeitsarbeit
159
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148
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146
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143
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39
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197
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1
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1,145
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1,145
Aufsatz im Buch
318
Lehrbuch
217
Textbook
196
Collection of articles of several authors
191
Graue Literatur
180
Non-commercial literature
180
Hochschulschrift
103
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102
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101
Konferenzschrift
86
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85
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77
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65
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65
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59
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59
Conference proceedings
51
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44
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44
Reprint
44
Handbook
22
Handbuch
22
Festschrift
18
Collection of articles written by one author
17
Sammlung
17
Guidebook
16
Ratgeber
16
Bibliografie
13
Einführung
11
Amtsdruckschrift
10
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10
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10
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10
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English
470
German
49
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6
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2
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1
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Sheth, Jagdish N.
9
Freiling, Jörg
8
Kollmann, Tobias
7
Cosgrove, Kenneth M.
4
Meffert, Heribert
4
Pilarczyk, Bogna
4
Saren, Michael
4
Araujo, Luis
3
Calder, Bobby J.
3
Conley, Brian M.
3
Dholakia, Nikhilesh
3
Grönroos, Christian
3
Hartley, Robert F.
3
Lees-Marshment, Jennifer
3
Reibstein, David J.
3
Shankar, Venkatesh
3
Spotts, Harlan E.
3
Tadajewski, Mark
3
Wind, Yoram
3
Benton, Raymond
2
Berndt, Ernst R.
2
Betts-Outland, Harriette
2
Bijmolt, Tammo H. A.
2
Bruhn, Manfred
2
Brunsson, Nils
2
Buzzell, Robert Dow
2
Converse, Paul D.
2
Day, George S.
2
Devereux, Anne
2
Diamantopoulos, Adamantios
2
Diller, Hermann
2
Doherty, Anne Marie
2
Edelman, Michelle
2
Farris, Paul W.
2
Fritz, Wolfgang
2
Gainer, Brenda
2
Harker, Michael
2
Harris, Leslie H.
2
Hollander, Stanley C.
2
Håkansson, Håkan
2
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American Marketing Association
18
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Harvard Graduate School of Business Administration
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy for Health Services Marketing <Chicago, Ill.>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
European Advertising Academy
1
European Marketing Academy
1
European Society for Opinion and Marketing Research
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <10, 2011, Berlin>
1
IMP Group
1
Information Resources Management Association
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
J. L. Kellogg Graduate School of Management
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
National and Pacific Coast Bargaining Cooperative Conference <42, 1997, Portland, Or.>
1
NetLibrary, Inc
1
RWTH Aachen
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
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Published in...
All
Political marketing in the United States
13
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Does marketing need reform? : fresh perspectives on the future
8
Legends in marketing
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Developments in marketing science: proceedings of the Academy of Marketing Science
6
History of marketing thought ; Volume 3
6
Major theoretical debates and contemporary issues in marketing theory
6
Marketing intelligence & planning
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
A - N
5
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
5
International journal of technology marketing : IJTMkt
5
Journal of marketing management : MM
5
After sixty : marketing to baby boomers reaching their big transition years
4
Changing the course of marketing : alternative paradigms for widening marketing theory
4
Integrated marketing communication
4
Marketing mix decisions : new perspectives and practices
4
The journal of business & industrial marketing
4
Bringing technology to market: trends, cases, solutions
3
Driving traffic and customer activity through affiliate marketing
3
Handbook of qualitative research methods in marketing
3
Interactive and multi-channel marketing
3
Journal of business research : JBR
3
Journal of financial services marketing : JFSM
3
Kellogg on advertising & media : the Kellogg School of Management
3
Marketing and the common good : essays from Notre Dame on societal impact
3
Psychology & marketing
3
Research at the marketing-entrepreneurship interface
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
The Routledge companion to marketing and feminism
3
Zeszyty naukowe
3
(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
2
AMA educators' proceedings
2
Australasian marketing journal
2
Cases on innovations in educational marketing : transnational and technological strategies
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary issues in marketing : principles and practice
2
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ECONIS (ZBW)
528
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1
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528
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1
Goddesses of the household : Martha Van Rensselaer and the role of home economics in marketing theory
Zuckerman, Mary Ellen
- In:
The Routledge companion to marketing and feminism
,
(pp. 17-30)
.
2022
Persistent link: https://www.econbiz.de/10014474303
Saved in:
2
Creating the critical consumer : Helen Woodward and Hazel Kyrk on self-determination and the good life
Tadajewski, Mark
- In:
The Routledge companion to marketing and feminism
,
(pp. 31-44)
.
2022
Persistent link: https://www.econbiz.de/10014474306
Saved in:
3
Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie
- In:
The Routledge companion to marketing and feminism
,
(pp. 59-71)
.
2022
Persistent link: https://www.econbiz.de/10014474311
Saved in:
4
Origins and development of online communities and their role in marketing research
Scaraboto, Daiane
;
Ferreira, Marcia Christina
- In:
The SAGE handbook of digital marketing
,
(pp. 83-99)
.
2022
Persistent link: https://www.econbiz.de/10013367016
Saved in:
5
The marketing practices of Walt Disney and Warner Media : a comparative analysis
Janjua, Paviandeep Rai
;
Tabassum, Naznin
;
Nayak, …
- In:
Modern Corporations and Strategies at Work
,
(pp. 93-111)
.
2022
Persistent link: https://www.econbiz.de/10013419427
Saved in:
6
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
7
Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
Saved in:
8
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
Persistent link: https://www.econbiz.de/10013502458
Saved in:
9
Critical perspectives on diversity, equity, and inclusion in marketing : the case of business schools in the United States
Koku, P. Sergius
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 142-153)
.
2022
Persistent link: https://www.econbiz.de/10013382324
Saved in:
10
Analyzing minor league sport markets in the United States : proposing a marketing model
Tiell, Bonnie
;
Foster, Danielle C.
- In:
Sport marketing in a global environment : strategic …
,
(pp. 70-96)
.
2022
Persistent link: https://www.econbiz.de/10013475244
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