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~subject:"Marketingtheorie"
~subject:"Werbung"
~type_genre:"Handbuch"
~type_genre:"Reprint"
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Search: subject_exact:"Advertising response"
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Marketingtheorie
Werbung
Advertising effects
15
Werbewirkung
15
Advertising
9
Consumer behaviour
5
Konsumentenverhalten
5
Advertising planning
4
Werbeplanung
4
Advertising industry
3
Market research
3
Marktforschung
3
Psychology of advertising
3
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3
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Deutschland
2
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2
Globalisierung
2
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Marketing theory
2
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1
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Internationales Marketing
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1
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Crask, Melvin R.
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Evans, Malcolm
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Griffith, David A.
1
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Sandler, Dennis M.
1
Shani, David
1
Shavitt, Sharon
1
Sirisagul, Kanya
1
Tellis, Gerard J.
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Thompson, Craig J.
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Wulfeck, Wallace H.
1
Zaltman, Gerald
1
Zhang, Jing
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Zinkhan, George M.
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International marketing ; Vol. 2
3
Qualitative marketing research : approaches, techniques and analysis
2
Cross-cultural and critical perspectives on brands
1
Marketing-mix strategies - product strategy and promotion strategy
1
Routledge library editions / Advertising
1
The development of marketing theory and its philosophical underpinnings
1
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ECONIS (ZBW)
11
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1
The economic implications of advertising
Firestone, Otto John
-
2013
-
[Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
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2
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
3
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
4
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
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5
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
6
The Role of the psychologist in market and advertising research
Wulfeck, Wallace H.
-
2008
Persistent link: https://www.econbiz.de/10003609459
Saved in:
7
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
8
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
9
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
10
Global advertising practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
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