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~subject:"Marketingtheorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
~type_genre:"Wörterbuch"
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Search: subject_exact:"Marketingpolitik"
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Marketingtheorie
Marketingmanagement
10,025
Marketing management
9,987
Marketing
6,158
Consumer behaviour
2,243
Konsumentenverhalten
2,243
Beziehungsmarketing
1,499
Relationship marketing
1,499
Theory
1,407
Theorie
1,403
Brand management
1,203
Markenführung
1,203
USA
1,181
United States
1,176
Deutschland
1,100
Germany
1,083
Firm performance
995
Unternehmenserfolg
995
Online-Marketing
862
Internet marketing
853
Innovation
826
KMU
722
SME
722
Strategisches Management
694
Strategic management
655
Social Web
615
Social web
615
Brand image
546
Markenimage
546
Werbung
534
Marketing theory
531
Advertising
524
International marketing
519
Internationales Marketing
518
Marktforschung
500
Market research
489
Innovationsmanagement
479
Innovation management
473
Brand
447
Lieferantenmanagement
445
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155
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8
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Article
412
Book / Working Paper
117
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Aufsatz in Zeitschrift
Book section
Fallstudiensammlung
Sammelwerk
Wörterbuch
Article in journal
336
Lehrbuch
155
Textbook
140
Collection of articles of several authors
110
Aufsatz im Buch
98
Konferenzschrift
69
Graue Literatur
63
Non-commercial literature
63
Aufsatzsammlung
53
Hochschulschrift
53
Conference proceedings
42
Thesis
42
Glossar enthalten
38
Glossary included
38
Bibliografie enthalten
29
Bibliography included
29
Reprint
28
Working Paper
26
Arbeitspapier
25
Festschrift
18
Handbook
15
Handbuch
15
Case study
11
Fallstudie
11
Collection of articles written by one author
10
Sammlung
10
Einführung
9
Bibliografie
7
CD-ROM, DVD
6
Conference paper
6
Konferenzbeitrag
6
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6
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6
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4
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3
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English
474
German
47
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6
French
2
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1
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Sheth, Jagdish N.
12
Tadajewski, Mark
12
Layton, Roger A.
9
Freiling, Jörg
8
Hunt, Shelby D.
8
Kollmann, Tobias
7
Lehmann, Donald R.
7
Kotler, Philip
5
Saren, Michael
5
Shaw, Eric H.
5
Stremersch, Stefan
5
Grönroos, Christian
4
Jaworski, Bernard J.
4
Jones, D. G. Brian
4
Kitchen, Philip J.
4
Lilien, Gary L.
4
Maclaran, Pauline
4
Madhavaram, Sreedhar
4
Peterson, Mark
4
Pilarczyk, Bogna
4
Webster, Frederick E.
4
Wensley, Robin
4
Wind, Yoram
4
Wooliscroft, Ben
4
Araujo, Luis
3
Dholakia, Nikhilesh
3
Dibb, Sally
3
Doherty, Anne Marie
3
Ferrell, Odies C.
3
Hanssens, Dominique M.
3
Kadirov, Djavlonbek
3
Kayande, Ujwal
3
Kjellberg, Hans
3
Klein, Thomas A.
3
Laczniak, Gene R.
3
Levy, Sidney J.
3
Lusch, Robert F.
3
Mazurek-Łopacińska, Krystyna
3
Meffert, Heribert
3
O'Malley, Lisa
3
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American Marketing Association
15
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Advertising Academy
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
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Published in...
All
Journal of macromarketing : examining the interactions among markets, marketing, and society
26
Journal of marketing management : MM
22
Journal of historical research in marketing
18
AMS review : official publication of the Academy of Marketing Science
16
Journal of the Academy of Marketing Science
15
Marketing theory
15
Journal of macromarketing
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
10
Journal of business research : JBR
10
European journal of marketing : EJM
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing
8
Australasian marketing journal
7
Legends in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Major theoretical debates and contemporary issues in marketing theory
6
The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Journal of marketing theory and practice : JMTP
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Proceedings series / American Marketing Association
5
Journal of Islamic marketing : JIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of strategic marketing
4
The marketing review
4
European management journal
3
Handbook of qualitative research methods in marketing
3
History of marketing thought ; Volume 3
3
International journal of islamic marketing and branding
3
Journal of business-to-business marketing
3
Journal of marketing communications
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
3
The journal of business & industrial marketing
3
Zeszyty naukowe
3
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Source
All
ECONIS (ZBW)
529
Showing
1
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10
of
529
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articles prioritized
date (newest first)
date (oldest first)
1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
4
Markets and institutional fields : foundational concepts and a research agenda
Mountford, Nicola
;
Geiger, Susi
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 290-303
Persistent link: https://www.econbiz.de/10012819652
Saved in:
5
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
6
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
7
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
8
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
9
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
10
Poetic pedagogy : emancipatory spaces of Slam poetry for marketing education
Bhogal-Nair, Anoop
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
1/2
,
pp. 49-67
Persistent link: https://www.econbiz.de/10014299350
Saved in:
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