//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzbeitrag"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Marketing
1,737
Marketingmanagement
918
Marketing management
873
Deutschland
482
Germany
459
Theorie
299
Theory
298
Konsumentenverhalten
263
Consumer behaviour
262
Management
198
Welt
172
World
172
Beziehungsmarketing
153
Relationship marketing
151
Strategisches Management
147
Marktforschung
144
Marketing theory
139
USA
127
Brand management
125
Markenführung
125
Market research
125
United States
123
Online-Marketing
116
Innovation
107
Werbung
103
Internet marketing
102
Unternehmen
96
Öffentlichkeitsarbeit
94
Strategic management
92
Public relations
89
Innovationsmanagement
88
Advertising
86
Internationales Marketing
81
Innovation management
77
International marketing
75
Electronic Commerce
72
Kommunikation
72
Russland
67
Lieferantenmanagement
66
more ...
less ...
Online availability
All
Undetermined
28
Type of publication
All
Book / Working Paper
135
Article
8
Type of publication (narrower categories)
All
Aufsatzsammlung
Konferenzbeitrag
Sammelwerk
Article in journal
336
Aufsatz in Zeitschrift
336
Lehrbuch
155
Textbook
140
Collection of articles of several authors
110
Aufsatz im Buch
98
Book section
98
Konferenzschrift
69
Graue Literatur
63
Non-commercial literature
63
Hochschulschrift
53
Conference proceedings
42
Thesis
42
Glossar enthalten
38
Glossary included
38
Bibliografie enthalten
29
Bibliography included
29
Reprint
28
Working Paper
26
Arbeitspapier
25
Festschrift
18
Handbook
15
Handbuch
15
Case study
11
Fallstudie
11
Collection of articles written by one author
10
Sammlung
10
Einführung
9
Bibliografie
7
CD-ROM, DVD
6
Conference paper
6
Mehrbändiges Werk
6
Multi-volume publication
6
Interview
4
Elektronischer Datenträger
3
Fallstudiensammlung
3
Wörterbuch
3
more ...
less ...
Language
All
English
120
German
18
Polish
6
Russian
1
Author
All
Sheth, Jagdish N.
11
Freiling, Jörg
4
Kollmann, Tobias
4
Maclaran, Pauline
4
Pilarczyk, Bogna
4
Wind, Yoram
4
Fritz, Wolfgang
3
Hörschgen, Hans
3
Layton, Roger A.
3
Spotts, Harlan E.
3
Wierenga, Berend
3
Betts-Outland, Harriette
2
Bruhn, Manfred
2
Burmann, Christoph
2
Diamantopoulos, Adamantios
2
Eisend, Martin
2
Grönroos, Christian
2
Hildebrandt, Lutz
2
Iacobucci, Dawn
2
Kirchgeorg, Manfred
2
Lichrou, Maria
2
Lilien, Gary L.
2
Mazurek-Łopacińska, Krystyna
2
O'Malley, Lisa
2
Patterson, Maurice
2
Perreault, William D.
2
Rabe, Christina
2
Robson, Julie
2
Shankar, Venkatesh
2
Wa´skowski, Zygmunt
2
Zaltman, Gerald
2
Abel, Bodo
1
Ali, Abdul
1
Araujo, Luis
1
Ashraf, Samreen
1
Athanasula-Reppa, Anastasia
1
Backhaus, Klaus
1
Banasiak, Andrzej
1
Bauer, András
1
Belk, Russell W.
1
more ...
less ...
Institution
All
American Marketing Association
15
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
European Advertising Academy
1
European Marketing Academy
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
Institute for the Study of Business Markets
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Marketing Science Institute <Cambridge, Mass.>
1
Society for Marketing Advances
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
University of Colorado Boulder / Business Research Division
1
Universität Dortmund / Lehrstuhl für Marketing
1
Warwick Business School
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
more ...
less ...
Published in...
All
Legends in marketing
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Journal of marketing management : MM
6
Proceedings series / American Marketing Association
5
SpringerLink / Bücher
5
Australasian marketing journal
3
Marketing intelligence & planning
3
Zeszyty naukowe
3
AMA educators' proceedings
2
Betriebswirtschaftliche Schriften : BWS
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
European Advertising Academy
2
International series in operations research & management science
2
Journal of macromarketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SAGE library in marketing
2
The journal of business & industrial marketing
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Approaches to semiotics
1
Betriebswirtschaftliche Schriften
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European journal of marketing : EJM
1
FOCUS-Jahrbuch : Beiträge zu Werbe- und Mediaplanung, Markt-, Kommunikations- und Mediaforschung
1
Foundations and trends in marketing : FTMKT
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Series in Operations Research & Management Science
1
International marketing review
1
International series in quantitative marketing
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
143
Showing
131
-
140
of
143
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
131
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
132
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
133
Marketing: Polish - Danish perspectives
Banasiak, Andrzej
(
revision
)
-
1990
-
Wyd. 1
Persistent link: https://www.econbiz.de/10001383426
Saved in:
134
Marketing : Facetten einer interdisziplinären Marketingtheorie ; Hans Günther Meissner zum sechzigsten Geburtstag
Simmet-Blomberg, Heike
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10014459162
Saved in:
135
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
136
Enhancing knowledge development in marketing
Bloom, Paul N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000810623
Saved in:
137
Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
138
Marketing 2000 : Perspektiven zwischen Theorie und Praxis
Schwarz, Christian
(
ed.
);
Sturm, Frank
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10014002628
Saved in:
139
Marketing and semiotics : new directions in the study of signs for sale
Umiker-Sebeok, Jean
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000071049
Saved in:
140
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->