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~subject:"Marktforschung"
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Search: person:"Viswanathan, Madhubalan"
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Marktforschung
Subsistence economy
33
Subsistenzwirtschaft
33
Consumer behaviour
28
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28
Market research
14
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11
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11
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subsistence marketplaces
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English
14
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Viswanathan, Madhu
14
Childers, Terry L.
2
Rosa, Jose Antonio
2
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1
Bergen, Mark
1
Berger, Jonah
1
Bossarte, Robert M.
1
Brister, Teri
1
Chandon, Pierre
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Chandy, Rajesh K.
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Chaturvedi, Avinish
1
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Dutta, Shantanu
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Johar, Gita Venkataramani
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Krishnan, Ram
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Labroo, Aparna A.
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Liu, Peggy J.
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Lynch, John G.
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MacKenzie, Scott B.
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Machin, Jane E.
1
Madan, Shilpa
1
Martik, Maria
1
Mažar, Nina
1
Mead, Nicole L.
1
Mirabito, Ann M.
1
Mittal, Vikas
1
Moorman, Christine
1
Mulder, Mark
1
Nagaraj, Sanjay
1
Norton, Michael I.
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Podsakoff, Philip M.
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American Marketing Association
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Journal of business research : JBR
4
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Journal of consumer marketing
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
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Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
14
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1
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14
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1
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
2
Conversations about conducting marketing research in mental health
Machin, Jane E.
;
Brister, Teri
;
Bossarte, Robert M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
6
,
pp. 569-578
Persistent link: https://www.econbiz.de/10013399751
Saved in:
3
Subsistence marktplaces at the confluence of culture, poverty, and low literacy: materially poor but relationally rich?
Viswanathan, Madhu
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 149-168)
.
2017
Persistent link: https://www.econbiz.de/10011749737
Saved in:
4
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
5
Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Viswanathan, Madhu
;
Kayande, Ujwal
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 556-562
Persistent link: https://www.econbiz.de/10009719238
Saved in:
6
Special issue: Understanding subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003982068
Saved in:
7
Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world
Viswanathan, Madhu
;
Rosa, Jose Antonio
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 535-537
Persistent link: https://www.econbiz.de/10003982071
Saved in:
8
Marketing to subsistence consumers : lessons from practice
Weidner, Kelly L.
;
Rosa, Jose Antonio
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 559-569
Persistent link: https://www.econbiz.de/10003982088
Saved in:
9
Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
- In:
Journal of business research : JBR
63
(
2010
)
6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
Saved in:
10
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
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