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~subject:"Marktsegmentierung"
~subject:"Niedrigeinkommen"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"CD-ROM, DVD"
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Search: subject_exact:"Target group"
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Marktsegmentierung
Niedrigeinkommen
Target group
1,687
Zielgruppe
1,685
Consumer behaviour
539
Konsumentenverhalten
539
Advertising effects
282
Werbewirkung
282
Deutschland
245
Germany
245
Advertising
244
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242
Children
217
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217
Marketing management
206
Marketingmanagement
206
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205
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205
Internet marketing
180
Online-Marketing
180
Market segmentation
162
Elderly people
152
Ältere Menschen
152
Beziehungsmarketing
142
Relationship marketing
142
Jugendliche
125
Youth
125
Brand management
109
Markenführung
109
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72
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69
Social web
69
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63
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63
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56
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19
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35
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Chikweche, Tendai
4
Fletcher, Richard
3
Gupta, Shruti
3
Simanis, Erik
3
Singh, Ramendra
3
Anderson, Jamie
2
Chawla, Deepak
2
Dalsace, Frédéric
2
Dolnicar, Sara
2
Faheem, Hadiya
2
Faivre-Tavignot, Bénédicte
2
Goldsmith, Ronald E.
2
Leisch, Friedrich
2
Menascé, David
2
Paul, Justin
2
Preuß, Klaus-Jürgen
2
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2
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2
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2
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2
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2
Yunus, Muhammad
2
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1
Abold, Roland
1
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1
Aghdaie, Mohammad Hasan
1
Ahmadi, Hormoz
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Akter, Shahriar
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
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1
Alexandris, K.
1
Alfarhan, Usamah F.
1
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1
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1
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1
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Harvard business review : HBR
6
Handbuch Zielgruppenmanagement
5
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
5
Journal of vacation marketing : an international journal
4
Marketing intelligence & planning
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Marketing theory
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Services marketing quarterly
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Emerging Markets Journal : EMAJ
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of global marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international consumer marketing
2
Journal of marketing for higher education
2
Kellogg on marketing
2
MIT sloan management review
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Trends and Issues in Global Tourism 2008
2
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
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ECONIS (ZBW)
216
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Use of autoencoder and one-hot encoding for customer segmentation
Smutek, Tomasz
;
Sikora, Janusz W.
;
Bogacki, Sylwester
; …
- In:
European research studies
27
(
2024
),
pp. 72-82
Persistent link: https://www.econbiz.de/10014543578
Saved in:
3
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
Saved in:
4
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
5
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
6
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
7
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
Saved in:
8
Are luxury travelers alike? : a qualitative means-end segmentation approach
Zhang, Elaine Yulan
;
McKercher, Bob
;
Tse, Tony S. M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 277-300
Persistent link: https://www.econbiz.de/10014633475
Saved in:
9
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
10
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
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