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~subject:"Marktsegmentierung"
~subject:"Niedrigeinkommen"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Target group"
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Marktsegmentierung
Niedrigeinkommen
Target group
1,672
Zielgruppe
1,670
Consumer behaviour
532
Konsumentenverhalten
532
Advertising effects
276
Werbewirkung
276
Deutschland
248
Germany
248
Advertising
235
Werbung
233
Children
213
Kinder
213
USA
205
United States
205
Marketing management
201
Marketingmanagement
201
Internet marketing
177
Online-Marketing
177
Market segmentation
156
Elderly people
152
Ältere Menschen
152
Beziehungsmarketing
136
Relationship marketing
136
Jugendliche
121
Youth
121
Brand management
109
Markenführung
109
Marketing
71
Social Web
67
Social web
67
Brand image
63
Markenimage
63
Low income
56
Theorie
56
Theory
56
India
54
Indien
54
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52
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210
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169
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24
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21
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21
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19
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12
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12
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6
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1
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English
175
German
35
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Chikweche, Tendai
4
Fletcher, Richard
3
Gupta, Shruti
3
Simanis, Erik
3
Singh, Ramendra
3
Anderson, Jamie
2
Chawla, Deepak
2
Dalsace, Frédéric
2
Dolnicar, Sara
2
Faheem, Hadiya
2
Faivre-Tavignot, Bénédicte
2
Goldsmith, Ronald E.
2
Leisch, Friedrich
2
Menascé, David
2
Paul, Justin
2
Preuß, Klaus-Jürgen
2
Purkayastha, Debapratim
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Verhoef, Peter C.
2
Weinstein, Art
2
Yunus, Muhammad
2
Abedin, Ehsan
1
Abold, Roland
1
Agarwal, Nivedita
1
Aghdaie, Mohammad Hasan
1
Ahmadi, Hormoz
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Akter, Shahriar
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
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Harvard business review : HBR
6
Handbuch Zielgruppenmanagement
5
Journal of retailing and consumer services
5
Journal of vacation marketing : an international journal
4
Marketing intelligence & planning
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of marketing analytics : JMA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of strategic marketing
3
Marketing theory
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Emerging Markets Journal : EMAJ
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of global marketing
2
Journal of international consumer marketing
2
Journal of marketing for higher education
2
Kellogg on marketing
2
MIT sloan management review
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Services marketing quarterly
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international review of retail, distribution and consumer research
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Trends and Issues in Global Tourism 2008
2
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
2
Academy of Management perspectives : AMP
1
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ECONIS (ZBW)
210
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210
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1
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Griva, Anastasia
;
Zampou, Eleni
;
Stavrou, Vasilis
; …
- In:
Journal of decision systems
33
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014511925
Saved in:
2
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
3
A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Alves Gomes, Miguel
;
Meisen, Tobias
- In:
Information systems and e-business management : ISeB
21
(
2023
)
3
,
pp. 527-570
Persistent link: https://www.econbiz.de/10014420611
Saved in:
4
Benefit segmentation in the tourist accommodation market based on eWOM attribute ratings
Nessel, Karolina
;
Kościółek, Szczepan
; …
- In:
Information technology & tourism
23
(
2021
)
2
,
pp. 265-290
Persistent link: https://www.econbiz.de/10012545201
Saved in:
5
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
6
Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria
Savas-Hall, Selen
;
Hall, Justin R.
;
Gresham, George
- In:
Journal of African business
24
(
2023
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10014372893
Saved in:
7
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
8
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
9
Co-creating community-led frugal innovation : an adapted Quadruple Helix?
Bhattacharjya, Bibhuti Ranjan
;
Bhaduri, Saradindu
; …
- In:
Technovation : the international journal of …
124
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014486615
Saved in:
10
Customer segmentation and ex ante fairness : a queueing perspective
Liu, Jian
;
Zhou, Yong-Pin
;
Chen, Jian
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3246-3265
Persistent link: https://www.econbiz.de/10014430726
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