//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktsegmentierung"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Target group"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marktsegmentierung
Target group
1,789
Zielgruppe
1,788
Consumer behaviour
574
Konsumentenverhalten
574
Advertising effects
297
Werbewirkung
297
Deutschland
260
Germany
260
Advertising
257
Werbung
255
Children
219
Kinder
219
Marketing management
215
Marketingmanagement
215
USA
211
United States
211
Internet marketing
186
Online-Marketing
186
Market segmentation
171
Elderly people
157
Ältere Menschen
157
Beziehungsmarketing
148
Relationship marketing
148
Jugendliche
128
Youth
128
Brand management
110
Markenführung
110
Marketing
82
Theorie
80
Theory
80
Social Web
69
Social web
69
Brand image
63
Markenimage
63
India
58
Indien
58
Low income
58
Niedrigeinkommen
58
Holiday behaviour
54
more ...
less ...
Online availability
All
Undetermined
53
Free
14
Type of publication
All
Article
160
Book / Working Paper
10
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Working Paper
Article in journal
125
Book section
35
Hochschulschrift
24
Thesis
19
Graue Literatur
13
Non-commercial literature
13
Arbeitspapier
10
Aufsatzsammlung
6
Bibliografie enthalten
5
Bibliography included
5
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
Lehrbuch
2
Textbook
2
CD-ROM, DVD
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Handbook
1
Handbuch
1
Konferenzschrift
1
Market information
1
Marktinformation
1
Ratgeber
1
more ...
less ...
Language
All
English
135
German
35
Author
All
Chawla, Deepak
2
Dolnicar, Sara
2
Goldsmith, Ronald E.
2
Leisch, Friedrich
2
Piersma, Nanda
2
Preuß, Klaus-Jürgen
2
Tsiotsou, Rodoula H.
2
Tybout, Alice M.
2
Van den Poel, Dirk
2
Verhoef, Peter C.
2
Weinstein, Art
2
Abedin, Ehsan
1
Abold, Roland
1
Aghdaie, Mohammad Hasan
1
Akarte, Milind M.
1
Akhondzadeh-Noughabi, Elham
1
Al-Azri, Hamed
1
Al-Muharrami, Saeed
1
Albadvi, Amir
1
Albers, Sönke
1
Alexandris, K.
1
Alfarhan, Usamah F.
1
Allenby, Greg
1
Alt, Mónika-Anetta
1
Alvarez, Cecilia M. O.
1
Alves Gomes, Miguel
1
Arain, Zulfiqar Ali
1
Arora, Mukul
1
Audrezet, Alice
1
Avram, Bogdan
1
Babakus, Emin
1
Babiuch-Schulze, Andreas
1
Bagozzi, Richard P.
1
Balci, Gökcay
1
Barbarossa, Camilla
1
Barnatt, Christopher
1
Barry, Thomas E.
1
Bastian, Iryna
1
Basu, Rituparna
1
Batchelor, Alex
1
more ...
less ...
Institution
All
Econometrisch Instituut <Rotterdam>
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Handbuch Zielgruppenmanagement
5
Journal of marketing analytics : JMA
5
Journal of retailing and consumer services
4
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
4
Journal of customer behaviour
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Methoden zur erfolgreichen Marktsegmentbearbeitung
3
Services marketing quarterly
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Young consumers : insight and ideas for responsible marketers
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
International journal of hospitality management
2
International journal of market research
2
International journal of physical distribution & logistics management : IJPD & LM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Journal of food products marketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing for higher education
2
Kellogg on marketing
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
The journal of consumer marketing
2
Tourism management perspectives : TMP
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Trends and Issues in Global Tourism 2008
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Zielgruppen finden und überzeugen : [WiGIM Jahrestagung am 13.10.2005]
2
Agricultural finance review
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annals of operations research ; volume 254, numbers 1/2 (July 2017)
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal ; BIJ
1
DICE discussion paper
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Discussion paper / International School of Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
170
Showing
61
-
70
of
170
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
A classified afvertisement framework to support niche and other targeted markets
Bodenmiller, Adam E.
;
Shaout, Adnan K.
;
Tyankov, Zhivko V.
- In:
International journal of enterprise information systems …
12
(
2016
)
3
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011592039
Saved in:
62
New approach to customer segmentation based on changes in customer value
Hosseini, Monireh
;
Shabani, Mostafa
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
Saved in:
63
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
64
Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
Saved in:
65
Chinese urban consumers segmentation based on modified food-related lifestyle (FRL)
Huang, Guang
;
Grunert, Klaus G.
;
Lu, Dayin
;
Zhou, Yanfeng
- In:
Journal of international consumer marketing
27
(
2015
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011339254
Saved in:
66
Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn
;
Kohlbacher, Florian
;
Hofmeister, Agnes
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
Saved in:
67
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
68
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
69
Segmentation based product design using preferred features
Gangurde, Sanjaykumar R.
;
Akarte, Milind M.
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
6
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10011406580
Saved in:
70
Mining the dominant patterns of customer shifts between segments by using top-k and distinguishing sequential rules
Akhondzadeh-Noughabi, Elham
;
Albadvi, Amir
- In:
Management decision : MD
53
(
2015
)
9
,
pp. 1976-2003
Persistent link: https://www.econbiz.de/10011406998
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->