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~subject:"Media usage"
~subject:"Viral marketing"
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Search: subject_exact:"Fernsehfilm"
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Media usage
Viral marketing
Film
305
Film industry
155
Filmwirtschaft
155
Kino
93
Movie theatre
91
USA
58
United States
56
Consumer behaviour
51
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Amblee, Naveen
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Jeong, Jaeseung
2
Kim, Wonjoon
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Hennig-Thurau, Thorsten
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Jiewen Hong
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Friedrich-Schiller-Universität Jena
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The journal of media economics
4
Management science : journal of the Institute for Operations Research and the Management Sciences
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ANU working papers in economics and econometrics
1
Australasian marketing journal
1
Digital peripheries : the online circulation of audiovisual content from the small market perspective
1
European journal of marketing : EJM
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Expert journal of marketing
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International journal of advertising : the review of marketing communications
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Journal of the Academy of Marketing Science
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Marketing theory and applications ; 2012=Vol. 23
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ECONIS (ZBW)
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21
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
22
Extracting nuances of cross-cultural concerns for marketing : a study using muslim/western reviews concerning two films
Sussan, Fiona
;
Meamber, Laurie A.
;
McCrohan, Kevin F.
-
2013
Persistent link: https://www.econbiz.de/10009792206
Saved in:
23
Viral marketing : the science of sharing
Nelson-Field, Karen
-
2013
Persistent link: https://www.econbiz.de/10010229710
Saved in:
24
Warm it up with love : the effect of physical coldness on liking of romance movies
Jiewen Hong
;
Sun, Yacheng
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009581295
Saved in:
25
Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009517357
Saved in:
26
The heterogeneous effect of WOM on product sales : why the effect of WOM valence is mixed?
Yang, Joonhyuk
;
Kim, Wonjoon
;
Amblee, Naveen
;
Jeong, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1523-1538
Persistent link: https://www.econbiz.de/10009678597
Saved in:
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