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~subject:"Mediennutzung"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Quelle"
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Mediennutzung
Fernsehwerbung
459
Television advertising
459
USA
417
Television
416
United States
416
Fernsehen
405
Fernsehprogramm
354
Television programme
352
Advertising effects
293
Werbewirkung
293
Cable television
209
Kabelfernsehen
209
Consumer behaviour
194
Konsumentenverhalten
194
Media usage
138
Fernsehsender
136
Television industry
136
Advertising
119
Deutschland
117
Theorie
117
Theory
117
Werbung
116
Germany
115
Internet marketing
94
Online-Marketing
94
Broadcasting policy
88
Rundfunkpolitik
88
Großbritannien
85
United Kingdom
85
Wettbewerb
80
Competition
79
Digital broadcast
77
Digitaler Rundfunk
77
Professional sports
69
Profisport
69
Sportveranstaltung
68
Sport event
67
Commercial television
62
Privater Fernsehsender
62
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Article
137
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1
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Conference proceedings
Quelle
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138
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44
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44
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38
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38
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29
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29
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15
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12
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7
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English
119
German
19
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Bellman, Steven
6
Varan, Duane
5
Beal, Virginia
4
Wilbur, Kenneth C.
4
Barwise, Patrick
3
Buraimo, Babatunde
3
Gerhard, Heinz
3
Klingler, Walter
3
Schreyer, Dominik
3
Schweda, Anika
3
Simmons, Robert
3
Zubayr, Camille
3
Benesch, Christine
2
Breuer, Christoph
2
Etayo, Cristina
2
Forrest, David
2
Frey, Bruno S.
2
Gerhards, Maria
2
Kind, Hans Jarle
2
Liaukonyte, Jura
2
Liebowitz, Stanley Jason
2
Pearson, Sarah
2
Pierson, Jo
2
Puente, Víctor
2
Pérez, Levi
2
Rodríguez, Plácido
2
Romaniuk, Jenni
2
Schmidt, Sascha Leonard
2
Shachar, Ron
2
Shi, Yang
2
Singh, Raghbir
2
Stanca, Luca M.
2
Sánchez-Tabernero, Alfonso
2
Torgler, Benno
2
Zentner, Alejandro
2
Zigmond, Dan
2
Adair, Daryl
1
Adilov, Nodir
1
Ahluwalia, Amardeep Kaur
1
Alavy, Kevin
1
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The journal of media economics
16
Journal of advertising research
12
Media-Perspektiven
11
Journal of sports economics
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
5
Young consumers : insight and ideas for responsible marketers
4
JMM : the international journal on media management
3
Journal of media business studies
3
Kyklos : international review for social sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The review of economics and statistics
3
International journal of sport finance
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing science
2
Service business
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
AEA papers and proceedings
1
Applied economics
1
Applied economics letters
1
Arts and the market
1
Der Markt : international journal of marketing
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic inquiry : journal of the Western Economic Association International
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Homo oeconomicus
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of the economics of business
1
International journal on media management : JMM
1
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ECONIS (ZBW)
138
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1
Substitution effects and the transnational demand for European soccer telecasts
Nalbantis, Georgios
;
Pawlowski, Tim
;
Schreyer, Dominik
- In:
Journal of sports economics
24
(
2023
)
4
,
pp. 407-442
Persistent link: https://www.econbiz.de/10014245983
Saved in:
2
Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children
Weimar, Daniel
;
Breuer, Christoph
- In:
Kyklos : international review for social sciences
75
(
2022
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013190559
Saved in:
3
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
4
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
5
Commercial audience retention of
television
programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
6
Online program engagement and audience size during
television
ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
7
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
8
Determinants of football TV audience : the straight and ancillary effects of the presence of the local team on the FIFA world cup
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012494428
Saved in:
9
Unveiling the determinants of audience knowledge of digital terrestrial
television
(DTT) : empirical evidence from Indonesia
Yuniarti, Diah
;
Azmi, Riza
;
Ariansyah, Kasmad
- In:
Technology analysis & strategic management
36
(
2024
)
7
,
pp. 1369-1384
Persistent link: https://www.econbiz.de/10014574007
Saved in:
10
Loss aversion, upset preference, and sports
television
viewing audience size
Humphreys, Brad R.
;
Pérez, Levi
- In:
Journal of behavioral and experimental economics
78
(
2019
),
pp. 61-67
Persistent link: https://www.econbiz.de/10012240247
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