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~subject:"Messung"
~subject:"United States"
~type_genre:"Fallstudiensammlung"
~type_genre:"Reprint"
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Search: subject_exact:"Brand image"
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Messung
United States
Markenimage
59
Brand image
58
Brand management
37
Consumer behaviour
37
Konsumentenverhalten
37
Markenführung
37
Brand
25
Markenartikel
25
Marketing management
9
Marketingmanagement
9
Brand extension
7
Markentransfer
7
International marketing
6
Internationales Marketing
6
Corporate reputation
5
Firmenimage
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Markenpolitik
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Fallstudiensammlung
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395
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395
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25
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25
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25
Thesis
22
Collection of articles of several authors
5
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Aaker, Jennifer
1
Azoulay, Audrey
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Belk, Russell W.
1
Benet-Martínez, Verónica
1
Garolera, Jordi
1
Hoeffler, Steve
1
Jacobs, Gabriele
1
Kapferer, Jean-Noël
1
Keller, Kevin Lane
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Kniazeva, Maria
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Cross-cultural and critical perspectives on brands
2
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Corporate brand and corporate reputation
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
6
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The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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2
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
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3
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
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4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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5
Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
-
2009
Persistent link: https://www.econbiz.de/10003785647
Saved in:
6
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
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