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~subject:"Mobile Anwendung"
~subject:"Mobile Business"
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Search: subject_exact:"Mobiles Marketing"
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Mobile Anwendung
Mobile Business
Mobile Marketing
1,037
Mobile marketing
1,037
Deutschland
296
Germany
295
Online-Marketing
292
Internet
272
Electronic Commerce
262
Internet marketing
257
Consumer behaviour
239
Konsumentenverhalten
239
E-commerce
224
Mobile communications
223
Mobilkommunikation
223
Theorie
201
Theory
201
Beziehungsmarketing
178
Relationship marketing
178
Advertising effects
154
Werbewirkung
154
Mobile business
134
Werbung
134
Advertising
133
Marketingmanagement
112
Marketing management
110
Mobile phone
97
Mobiltelefon
97
Marketing
87
Social Web
76
Social web
76
Online retailing
62
Online-Handel
62
Mobile application
59
Brand management
51
Markenführung
51
Innovation adoption
44
Innovationsakzeptanz
44
Lieferantenmanagement
44
Supplier relationship management
44
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75
Free
14
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Article
126
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32
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101
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101
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25
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25
Aufsatzsammlung
5
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5
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5
Graue Literatur
5
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5
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4
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3
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134
German
23
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1
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Bauer, Hans H.
5
Sajad Rezaei
5
Ghose, Anindya
4
Heinemann, Gerrit
4
Bamoriya, Hemant
3
Cui, Xuebin
3
Fang, Zheng
3
Luo, Xueming
3
Neumann, Marcus M.
3
Reichardt, Tina
3
Spann, Martin
3
Andrews, Michelle
2
Arnita, Devi
2
Bart, Yakov
2
Brandt, Tobias
2
Dix, Steve
2
Florido-Benítez, Lázaro
2
Gaiser, Christian
2
Gaiser, Christian W.
2
Gao, Tao
2
Giaglis, George M.
2
Jamieson, Kyle
2
Kumar, Vikas
2
Lippert, Ingo
2
Liu, Yinyuan
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Molitor, Dominik
2
Narang, Unnati
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Reeh, Marc-Oliver
2
Rohm, Andrew J.
2
Schumacher, Henrik
2
Seehaus, Christoph
2
Shankar, Venkatesh
2
Shimul, Anwar Sadat
2
Singh, Rajendra
2
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Springer Fachmedien Wiesbaden
3
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
International journal of internet marketing and advertising : IJIMA
6
SpringerLink / Bücher
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Apps management and e-commerce transactions in real-time
3
Handbook of research on mobile marketing management
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Journal of advertising research
2
Journal of global marketing
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of applied business research
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Bridging the gap between advertising academia and practice
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
CES working papers
1
Contemporary trends in innovative marketing strategies
1
Digital and social media marketing : a results-driven approach
1
Digitalisierung der Unternehmen
1
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ECONIS (ZBW)
158
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Estrader, Joaquin
;
Song, Jing
;
Li, Xinrui
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014515033
Saved in:
4
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
5
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
6
In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
7
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
8
Mobile consumers and applications : essays on mobile marketing
Aydin, Zeynep
-
2021
Persistent link: https://www.econbiz.de/10012672089
Saved in:
9
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
10
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
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