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~subject:"Mobile marketing"
~subject:"Substitutionsgüter"
~type_genre:"Book section"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Forschungsbericht"
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Mobile marketing
Substitutionsgüter
Mobile communications
825
Mobilkommunikation
825
Deutschland
106
Germany
102
Theorie
76
Theory
76
Electronic Commerce
69
Mobile Business
64
Mobile business
64
Consumer behaviour
62
Konsumentenverhalten
62
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56
Beziehungsmarketing
54
Relationship marketing
54
USA
52
United States
52
Mobile Anwendung
51
Mobile application
51
Internet
45
Mobile Telekommunikation
43
Internet marketing
40
Online-Marketing
40
Mobile phone
39
Mobiltelefon
39
Telecommunications industry
38
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38
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34
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34
Mobile Marketing
31
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29
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26
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World
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25
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25
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Karjaluoto, Heikki
4
Leppäniemi, Matti
4
Barnes, Stuart J.
3
Okazaki, Shintaro
3
Salo, Jari
3
Scornavacca, Eusebio
3
Bauer, Hans H.
2
Reeh, Marc-Oliver
2
Schiefer, Gunther
2
Schumacher, Henrik
2
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2
Sinisalo, Jaakko
2
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2
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1
Amirkhanpour, Monaliz
1
Barwise, Patrick
1
Brown, Mark
1
Bryant, Melchior D.
1
Bulander, Rebecca
1
Cardona, Mélisande
1
Carroll, Amy
1
Decker, Michael
1
Dimpfel, Frank
1
Dirks, Thorsten
1
Drossos, Dimitris
1
Elixmann, Dieter
1
Eriksson, Carina Ihlström
1
Figge, Stefan
1
Giaglis, George M.
1
Hippner, Hajo
1
Högler, Tamara
1
Katsukura, Akihiro
1
Kölmel, Bernhard
1
Lee, Dennis
1
Lehto, Heikki
1
Li, Feng
1
Link, Jörg
1
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Handbook of research on mobile marketing management
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Cutting edge international research
1
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
1
E-consumers in the era of new tourism
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Innovative business practices : prevailing a turbulent era
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
Marketing in a digital world
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
Telecommunication markets : drivers and impediments
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
1
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ECONIS (ZBW)
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
2
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
3
Mobile communication and applications in tourism
Yılmaz, Hakan
;
Olgaç, Serkan
- In:
E-consumers in the era of new tourism
,
(pp. 13-33)
.
2016
Persistent link: https://www.econbiz.de/10011443698
Saved in:
4
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
Saved in:
5
Essentials of mobile marketing technologies
Marutiak, David
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 131-143)
.
2014
Persistent link: https://www.econbiz.de/10010481830
Saved in:
6
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
Saved in:
7
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
8
Reviewing mobile marketing research to date : towards ubiquitous marketing
Drossos, Dimitris
;
Giaglis, George M.
- In:
Handbook of research on mobile marketing management
,
(pp. 10-36)
.
2010
Persistent link: https://www.econbiz.de/10003919337
Saved in:
9
Framework for mobile marketing : the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
10
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
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