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~subject:"Mobile marketing"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Forschungsbericht"
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Mobile marketing
Mobile communications
3,259
Mobilkommunikation
3,258
Consumer behaviour
820
Konsumentenverhalten
820
Mobile phone
651
Mobiltelefon
651
Mobile Business
487
Mobile business
487
Mobile application
381
Mobile Anwendung
377
Innovation adoption
368
Innovationsakzeptanz
368
Customer satisfaction
331
Kundenzufriedenheit
331
Beziehungsmarketing
287
Relationship marketing
287
Dienstleistungsqualität
259
Service quality
259
Innovation diffusion
217
Innovationsdiffusion
217
USA
216
United States
216
Internet marketing
208
Online-Marketing
208
Theorie
188
Theory
188
Electronic Banking
187
Electronic banking
186
Electronic money
186
Elektronisches Geld
186
Telecommunications industry
183
Telekommunikationssektor
182
Internet
153
Mobile Marketing
151
Information technology
143
Innovation
143
Informationstechnik
142
Telecommunications
134
Telekommunikation
129
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154
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31
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153
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Luo, Xueming
5
Ghose, Anindya
4
Shankar, Venkatesh
4
Andrews, Michelle
3
Bart, Yakov
3
Cui, Xuebin
3
Fang, Zheng
3
Spann, Martin
3
Stephen, Andrew T.
3
Arnita, Devi
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Drossos, Dimitris A.
2
Florido-Benítez, Lázaro
2
Gao, Tao
2
Giaglis, George M.
2
Högberg, Johan
2
Kannan, P. K.
2
Ketelaar, Paul E.
2
Kumar, Vikas
2
Maseeh, Haroon Iqbal
2
Maseke, Bernardus Franco
2
Mittal, Saurabh
2
Nasution, Reza Ashari
2
Neumann, Dirk
2
Pagani, Margherita
2
Rafieian, Omid
2
Rohm, Andrew J.
2
Smith, Katherine Taken
2
Sultan, Fareena
2
Sárváry, Miklós
2
Varnali, Kaan
2
Verhoef, Peter C.
2
Willing, Christoph
2
Wästlund, Erik
2
Yoganarasimhan, Hema
2
Zubcsek, Peter Pal
2
Aas, Tor Helge
1
Abhishek
1
Abhishek, Vibhanshu
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business education & accreditation : BEA
1
Electronic commerce research
1
European journal of marketing : EJM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
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ECONIS (ZBW)
154
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31
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
32
The factors that influence the acceptance and adoption of mobile marketing by university students
Cruz, Rui Manuel Nunes
;
Rosário, Albérico Travassos
; …
- In:
International journal of business and systems research …
15
(
2021
)
4
,
pp. 527-543
Persistent link: https://www.econbiz.de/10012596138
Saved in:
33
Consumer attitude of "Y" generation towards mobile advertising in Kuala Lumpur, Malaysia
Ganesh, R.
;
Fattakhova, Lolita
- In:
International journal of electronic business : IJEB
16
(
2021
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10012597994
Saved in:
34
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
35
Does mobile marketing affect customer loyalty in Jordan?
Al-Hawary, Sulieman Ibraheem Shelash
;
Obiadat, Ahmad …
- In:
International journal of business excellence : IJBEX
23
(
2021
)
2
,
pp. 226-250
Persistent link: https://www.econbiz.de/10012506660
Saved in:
36
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
37
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
38
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
39
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
40
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
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