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~subject:"Mobilkommunikation"
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Mobilkommunikation
Instant messaging
11
Mobile communications
11
Instant Messaging
9
Mobile instant messaging
8
instant messaging
8
Communication
7
Consumer behaviour
7
Konsumentenverhalten
7
Internal communication
6
Interne Kommunikation
6
Kommunikation
6
Beziehungsmarketing
5
Relationship marketing
5
Social Web
5
Social web
5
mobile instant messaging
5
Social network
4
Experiment
3
Hazard Rate Model
3
IM
3
Information technology
3
Informationstechnik
3
Innovation Diffusion
3
Internet marketing
3
Network Markets
3
Network economics
3
Netzwerkökonomik
3
Online-Marketing
3
Peer Influence
3
Social media
3
Soziales Netzwerk
3
network externalities
3
Arbeitsgruppe
2
Bargaining theory
2
Collaborative technologies
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Consumer behavior
2
Cooperation
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Customer satisfaction
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Emotion
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11
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Achyar, Adrian
1
Ahmad, Nur Syazwani
1
Bahri, Shamshul
1
Chang, Younghoon
1
Chuang, Michael Yunon
1
Cruz-Cárdenas, Jorge
1
Fauzi, Ali
1
Guadalupe-Lanas, Jorge
1
Hao, Jin Xing
1
Jeong, Changyun
1
Kler, Arshan
1
Law, Chun Hung Roberts
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Lei, Soey Sut Ieng
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Libaque-Saenz, Christian Fernando
1
Lo Presti, Letizia
1
Maggiore, Giulio
1
Marino, Vittoria
1
Mehdi, Mokhalles Mohammad
1
Nafees, Lubna
1
Oghuma, Apollos Patricks
1
Palacio-Fierro, Andrés
1
Park, Myeong-cheol
1
Ramos-Galarza, Carlos
1
Resciniti, Riccardo
1
Rho, Jae Jeung
1
Rice, Ronald E.
1
Rolland, Erik
1
Shan, Siqing
1
Sheer, Vivian C.
1
Tabak, Filiz
1
Theresa Victory Gloria
1
Wang, Dan
1
Westland, James Christopher
1
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1
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The journal of business & industrial marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Contemporary economics
1
Digital business
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information technology and management
1
International journal of business and systems research
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Networks and spatial economics : a journal of infrastructure modeling and computation
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
11
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1
Factors influencing m-loyalty and customer reuse intention toward mobile
instant
messaging
services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
2
Factors influencing the consumer tendency to use mobile
instant
messaging
(MIM) : a mixed method study
Cruz-Cárdenas, Jorge
;
Guadalupe-Lanas, Jorge
; …
- In:
Contemporary economics
16
(
2022
)
1
,
pp. 32-50
Mobile
instant
messaging
(MIM) is currently one of the most influential areas of technology. MIM applications have …
Persistent link: https://www.econbiz.de/10012802722
Saved in:
3
A communication overload scale for use with mobile
instant
messaging
in work management
Bahri, Shamshul
;
Fauzi, Ali
;
Ahmad, Nur Syazwani
- In:
Digital business
1
(
2020
)
1
,
pp. 1-8
Mobile
instant
messaging
(MIM) applications have an exceptionally large number of users worldwide. Businesses and …
Persistent link: https://www.econbiz.de/10012594297
Saved in:
4
Mobile
instant
messaging
apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
5
Engaging customers in value co-creation through mobile
instant
messaging
in the tourism and hospitality industry
Lei, Soey Sut Ieng
;
Ye, Shun
;
Wang, Dan
;
Law, Chun Hung …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
Saved in:
6
Mobile
instant
messaging
use and social capital : direct and indirect associations with employee outcomes
Sheer, Vivian C.
;
Rice, Ronald E.
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011650499
Saved in:
7
Effects of externalities and flow on perceived usefulness, satisfaction, and loyalty in mobile
instant
messaging
promotion
Theresa Victory Gloria
;
Achyar, Adrian
- In:
ASEAN marketing journal : Association of Southeast …
8
(
2016
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011915506
Saved in:
8
Substitutes, complements and network effects in
instant
messaging
services
Westland, James Christopher
;
Hao, Jin Xing
;
Xiao, Xinping
; …
- In:
Networks and spatial economics : a journal of …
16
(
2016
)
2
,
pp. 525-543
Persistent link: https://www.econbiz.de/10011658113
Saved in:
9
Understanding individual adoption of mobile
instant
messaging
: a multiple perspectives approach
Yoon, Cheolho
;
Jeong, Changyun
;
Rolland, Erik
- In:
Information technology and management
16
(
2015
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011287156
Saved in:
10
Benefit-confirmation model for post-adoption behavior of mobile
instant
messaging
applications : a comparative analysis of KakaoTalk and Joyn in Korea
Oghuma, Apollos Patricks
;
Chang, Younghoon
; …
- In:
Telecommunications policy : the international journal …
39
(
2015
)
8
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011496015
Saved in:
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