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~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Key account management
389
Key-Account-Management
371
Kundengruppenmanagement
216
Relationship marketing
103
Beziehungsmarketing
101
Lieferantenmanagement
82
Supplier relationship management
82
Deutschland
58
Theorie
58
Theory
57
Germany
52
Strategisches Management
40
Strategic management
35
Verkauf
32
B-to-B-Marketing
30
Selling
30
Business-to-business marketing
29
Kundenwert
29
USA
28
Customer value
27
United States
27
Vertrieb
27
Internationales Marketing
25
Physical distribution
25
Transnational corporation
24
Erfolgsfaktor
22
Marketing management
21
Marketingmanagement
21
Salespeople
19
Success factor
19
Verkaufspersonal
19
Kundenmanagement
18
Marketing
18
Accounting
17
Rechnungswesen
17
Kundenanalyse
15
Consumer behaviour
14
Konsumentenverhalten
14
Betriebliche Wertschöpfung
13
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4
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4
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4
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4
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Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
1
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1
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1
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English
21
German
6
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Yip, George S.
5
Shi, Linda Hui
3
Lacoste, Sylvie
2
Lindner, Detlev
2
Senn, Christoph
2
Zupancic, Dirk
2
Amin, Mohammad Sakif
1
Atanasova, Yana
1
Bink, Audrey
1
Bink, Audrey J. M.
1
Bink, Audrey J.M.
1
Cagni, Ilaria Carrara
1
Cavusgil, S. Tamer
1
Deszczyński, Bartosz
1
Gadiesh, Orit
1
Gao, Tao
1
Gao, Tao Tony
1
Hennessey, H. David
1
Hughes, Douglas E.
1
Kowalkowski, Christian
1
Leung, Philip
1
Lockau, Ina
1
Missirilian, Ohanes
1
Montgomery, David B.
1
Montgomery, David Bruce
1
Müller-Bruverius, Rolf-Jochen
1
Müllner, Markus
1
Nordigården, Daniel
1
Otzen-Wehmeyer, Eva
1
Pardo, Catherine
1
Portier, Philippe
1
Rehme, Jakob
1
Richards, Keith A.
1
Salle, Robert
1
Schrock, Wyatt A.
1
Shi, Linda H.
1
Thoma, Axel
1
Vestring, Till
1
Villalonga, Belen
1
Villalonga, Belén
1
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Handbook of strategic account management : a comprehensive resource
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of international marketing
2
Argumenta oeconomica
1
Duisburger betriebswirtschaftliche Schriften
1
Financial times handbook of management
1
Harvard business review : HBR
1
Interkulturelles Management : neue Ansätze - Erfahrungen - Erkenntnisse : Beiträge zum Fünften Internationalen Tag
1
Journal of business strategy
1
Journal of business-to-business marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Kundenzufriedenheit im IT-Outsourcing : das Optimum realisieren
1
Management international review : mir ; journal of international business
1
Research paper series / Graduate School of Business, Stanford University
1
Research paper series / Stanford Graduate School of Business
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
2
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1
The determinants of global account management (GAM) : a relationship decision-making model
Deszczyński, Bartosz
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 233-253
Persistent link: https://www.econbiz.de/10012284896
Saved in:
2
On the nature of international sales and sales management research : a social network-analytic perspective
Schrock, Wyatt A.
;
Zhao, Yanhui
;
Richards, Keith A.
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
1
,
pp. 56-77
Persistent link: https://www.econbiz.de/10011936237
Saved in:
3
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
4
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
5
Große Kunden, große Herausforderungen? : Kundenzufriedenheit beginnt beim Vertriebsprozess
Müller-Bruverius, Rolf-Jochen
- In:
Kundenzufriedenheit im IT-Outsourcing : das Optimum …
,
(pp. 73-81)
.
2014
Persistent link: https://www.econbiz.de/10010355827
Saved in:
6
"Vertical coopetition" : the key account perspective
Lacoste, Sylvie
- In:
Handbook of strategic account management : a …
,
(pp. 205-226)
.
2014
Persistent link: https://www.econbiz.de/10010341360
Saved in:
7
Organizational structures in global account management
Yip, George S.
;
Bink, Audrey
- In:
Handbook of strategic account management : a …
,
(pp. 337-354)
.
2014
Persistent link: https://www.econbiz.de/10010341890
Saved in:
8
High-performance global account management teams : design dimensions, processes and outcomes
Atanasova, Yana
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003641374
Saved in:
9
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
10
Sustaining high-performance global account management : a model and test of a global change capability
Thoma, Axel
-
2009
Persistent link: https://www.econbiz.de/10003953567
Saved in:
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