//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Music industry"
~subject:"Product design"
~subject:"Store design"
~subject:"Wahrnehmung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemusik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Music industry
Product design
Store design
Wahrnehmung
Advertising music
118
Werbemusik
118
Brand management
45
Markenführung
45
Consumer behaviour
36
Konsumentenverhalten
36
Werbewirkung
34
Advertising effects
33
Musik
20
Music
19
Brand image
16
Markenimage
16
Musikwirtschaft
15
Werbung
15
Advertising
14
Akustische Markenführung
12
Deutschland
12
Germany
12
Emotion
8
Brand
7
Einzelhandel
7
Markenartikel
7
Europa
6
Europe
6
Hörfunkwerbung
6
Internet marketing
6
Online-Marketing
6
Perception
6
Radio advertising
6
Corporate reputation
5
Fernsehwerbung
5
Firmenimage
5
Ladengestaltung
5
Retail trade
5
Television advertising
5
USA
5
United States
5
more ...
less ...
Online availability
All
Undetermined
11
Free
2
Type of publication
All
Article
21
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
5
Book section
5
Hochschulschrift
2
Thesis
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
18
German
8
Author
All
Anand, Sandip
2
Raja, Md Washim
2
Salzmann, Ralph
2
Abolhasani, Morteza
1
Allan, David
1
Anglada-Tort, Manuel
1
Areni, Charles Scott
1
Aurand, Timothy W.
1
Baker, David John
1
Barth, Bertram
1
Bernays, Lukas
1
Bonnin, Gaël
1
Borgstedt, Silke
1
Calvert, Gemma Anne
1
Choi, Beomjoon
1
Edwards, James
1
Egermann, Hauke
1
Goudey, Alain
1
Götz, Stephanie
1
Hang, Haiming
1
Haws, Kelly L.
1
Heller, Milo
1
Herrmann, Andreas
1
Herzog, Martin
1
Hong, You Jeong
1
Kastner, Sonja
1
Kellaris, James J.
1
Knoferle, Klemens M.
1
Knöferle, Klemens Michael
1
Krishnan, Vijaykumar
1
Kumar, Ibha
1
Landwehr, Jan Rüdiger
1
Laver, Mark.
1
Lee, Kyogu
1
Lepa, Steffen
1
Liu, Gordon
1
Lowe, Michael L.
1
Machleit, Karen A.
1
Melzner, Johann
1
Miller, Rohan
1
more ...
less ...
Published in...
All
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
4
Journal of marketing communications
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of consumer marketing
1
Transnational studies in jazz
1
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
1
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
10
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
Saved in:
4
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
5
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
6
Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
7
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
8
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
9
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
10
New music recommendation algorithm facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->