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~subject:"Neuseeland"
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Neuseeland
Marketing
29,209
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3,495
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3,266
marketing
2,544
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1,759
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1,250
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974
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895
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893
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840
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828
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823
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768
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743
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728
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727
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Eagle, Lynne C.
7
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2
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2
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2
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2
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2
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Working paper / Department of Commerce, College of Business, Massey University
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
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2
Brands and branding geographies
1
European journal of marketing : EJM
1
Food policy : economics planning and politics of food and agriculture
1
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1
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1
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1
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1
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1
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1
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Small enterprise research : SER ; the Journal of SEAANZ
1
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ECONIS (ZBW)
26
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1
Emerging research trends in marketing : a review of Australasian marketing journal : editorial
Thaichon, Park
;
Quach, Sara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
Saved in:
2
Inclusive marketing : Muslims' influence on marketers' behaviour in non-Muslim majority country: evidence from New Zealand
Wisker, Zazli Lily Lily
- In:
Journal of Islamic marketing
14
(
2023
)
12
,
pp. 3208-3227
Persistent link: https://www.econbiz.de/10014451810
Saved in:
3
The past, present and future of marketing research in Australia and New Zealand : a personal sampler of some key figures
Roberts, John H.
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
3
,
pp. 186-189
Persistent link: https://www.econbiz.de/10014321857
Saved in:
4
(Re)gaining our voice : future of marketing in Australasia
Conduit, Jodie
;
Lu, Vinh Nhat
;
Veer, Ekant
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 168-177
Persistent link: https://www.econbiz.de/10013384434
Saved in:
5
Management and economics of communication
Rimscha, M. Bjørn von
(
ed.
);
Kienzler, Stephanie
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10011791795
Saved in:
6
Effectuation and morphogenesis in the New Zealand fairtrade marketing system
Renton, Michelle
;
Simmonds, Hamish
- In:
Journal of macromarketing
39
(
2019
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012158997
Saved in:
7
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
Saved in:
8
The evolution of small business policy in Australia and New Zealand
Mazzarol, Tim
;
Clark, Delwyn
- In:
Small enterprise research : SER ; the Journal of SEAANZ
23
(
2016
)
3
,
pp. 239-261
Persistent link: https://www.econbiz.de/10011760676
Saved in:
9
Marken im Szenesport : die Rolle und Strategien kommerzieller Akteure
Spale, Cyrill
-
2015
Persistent link: https://www.econbiz.de/10010493103
Saved in:
10
Use, abuse or contribute! : a framework for classifying how companies engage with country image
Hynes, Niki
;
Caemmerer, Barbara
;
Martin, Emeline
; …
- In:
International marketing review
31
(
2014
)
1
,
pp. 79-97
Persistent link: https://www.econbiz.de/10010253915
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