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~subject:"Nischenstrategie"
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Nischenstrategie
Sportmarketing
2,051
Sports marketing
2,030
Profisport
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Professional sports
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Sport
886
Sports
841
Konsumentenverhalten
696
Consumer behaviour
695
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Brand management
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Markenführung
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Markenimage
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Brand image
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Sportökonomik
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Sports economics
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Beziehungsmarketing
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Social web
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Sportler
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English
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Greenhalgh, Greg
3
Greenwell, T. Christopher
2
Hyde, Kenneth
2
Schwarzenberger, Veronika
2
Brownlee, Eric A.
1
Cooper, Coyte G.
1
Greemwell, T Christopher
1
Greenhalgh, Greg P.
1
Martin, Tiesha
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Smith, Allison
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Warren, Clinton J.
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International journal of sports marketing & sponsorship
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
2
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ECONIS (ZBW)
8
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1
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
3
Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
Saved in:
4
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
5
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234352
Saved in:
6
The role of sports brands in niche sports subcultures
Schwarzenberger, Veronika
;
Hyde, Kenneth
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010234353
Saved in:
7
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
Saved in:
8
The motivational preferences of consumers attending multiple NCAA wrestling events
Cooper, Coyte G.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10009231839
Saved in:
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